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Antimanuel D économie Tome 2 Les Cigales

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La simulation numérique

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La modélisation numérique s’impose comme une technique d’importance majeure. Elle participe fortement à l’innovation du secteur industriel en rép ...

  • L'auteur : ,
  • Editeur: ISTE Group
  • ISBN: 1784055336
  • Genre: Engineering
  • Nombre de pages: 334
  • Langue: French/English
  • Vues: 929
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Détails: La modélisation numérique s’impose comme une technique d’importance majeure. Elle participe fortement à l’innovation du secteur industriel en répondant aux objectifs de maîtrise des risques techniques et de performance économique. Si les cursus d’ingénieurs intègrent aujourd’hui des formations qui lui sont dédiées, la simulation numérique reste cependant peu connue de certains secteurs économiques, et moins encore du grand public. Elle change pourtant la pratique de nombreuses disciplines scientifiques et dialogue avec l’informatique, la science des données et l’intelligence artificielle. Agrémenté d’une riche iconographie, d’exemples concrets et d’entretiens, cet ouvrage didactique examine les principes et les enjeux de la simulation numérique, cet « art de la prédiction » mal connu.


Marketing For Dummies

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The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your busines ...

  • L'auteur : Jeanette McMurtry
  • Editeur: John Wiley & Sons
  • ISBN: 1119365589
  • Genre: Business & Economics
  • Nombre de pages: 416
  • Langue: French/English
  • Vues: 1246
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Détails: The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.


Decoding Liberation

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Software is more than a set of instructions for computers: it enables (and disables) political imperatives and policies. Nowhere is the potential for radic ...

  • L'auteur : Samir Chopra,Scott D. Dexter
  • Editeur: Routledge
  • ISBN: 1135864861
  • Genre: Computers
  • Nombre de pages: 232
  • Langue: French/English
  • Vues: 1017
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Détails: Software is more than a set of instructions for computers: it enables (and disables) political imperatives and policies. Nowhere is the potential for radical social and political change more apparent than in the practice and movement known as "free software." Free software makes the knowledge and innovation of its creators publicly available. This liberation of code—celebrated in free software’s explicatory slogan "Think free speech, not free beer"—is the foundation, for example, of the Linux phenomenon. Decoding Liberation provides a synoptic perspective on the relationships between free software and freedom. Focusing on five main themes—the emancipatory potential of technology, social liberties, the facilitation of creativity, the objectivity of computing as scientific practice, and the role of software in a cyborg world—the authors ask: What are the freedoms of free software, and how are they manifested? This book is essential reading for anyone interested in understanding how free software promises to transform not only technology but society as well.


Fire on the Mountain

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A New Mexico man faces off against the government in a battle over his land in this novel by the author of Desert Solitaire. After nine months away at scho ...

  • L'auteur : Edward Abbey
  • Editeur: Rosetta Books
  • ISBN: 0795317395
  • Genre: Fiction
  • Nombre de pages: 192
  • Langue: French/English
  • Vues: 1116
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Détails: A New Mexico man faces off against the government in a battle over his land in this novel by the author of Desert Solitaire. After nine months away at school, Billy Vogelin Starr returns home to his beloved New Mexico—only to find his grandfather in a standoff with the US government, which wants to take his land and turn it into an extension of the White Sands Missile Range. Facing the combined powers of the US county sheriff, the Department of the Interior, the Atomic Energy Commission, and the US Air Force, John Vogelin stands his ground—because to Vogelin, his land is his life. When backed into a corner, a tough old man like him will come out fighting . . . Fire on the Mountain is a suspenseful page-turner by “one of the very best writers to deal with the American West”—the acclaimed author of such classics as The Monkey Wrench Gang and the memoir Desert Solitaire (The Washington Post). “Abbey is a fresh breath from the farther reaches and canyons of the diminishing frontier.” —Houston Chronicle


Patterns and Meanings

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Patterns and Meanings consists of case studies which make use of corpora and concordance technology. Each case study elaborates a problem area, makes refer ...

  • L'auteur : Alan Partington
  • Editeur: John Benjamins Publishing
  • ISBN: 9027298912
  • Genre: Language Arts & Disciplines
  • Nombre de pages: 158
  • Langue: French/English
  • Vues: 664
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Détails: Patterns and Meanings consists of case studies which make use of corpora and concordance technology. Each case study elaborates a problem area, makes reference to both the descriptive and applied literature thus far, and then suggests ways of exploiting corpus data to shed light on the problem. Language phenomena investigated include word sense, phraseology and syntax, metaphor and creative use, text reference, idiom, and translation. Emphasis is given to information that usually cannot be found in dictionaries, grammars, language textbooks or other resources, but which the study of corpus data makes available. This work is particularly important not only for its language description insights, but also for pedagogical application. Further useful suggestions are included on setting up a medium-sized corpus on a personal computer.


The Economic Reader

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The book studies the origins and evolution of economic textbooks in the nineteenth and early twentieth century, up to the turning point represented by Paul ...

  • L'auteur : Massimo M. Augello,Marco E. L Guidi
  • Editeur: Routledge
  • ISBN: 1136654984
  • Genre: Business & Economics
  • Nombre de pages: 352
  • Langue: French/English
  • Vues: 1548
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Détails: The book studies the origins and evolution of economic textbooks in the nineteenth and early twentieth century, up to the turning point represented by Paul Samuelson’s Economics (1948), which became the template for all the textbooks of the postwar period. The case studies included in the book cover a large part of Europe, the British Commonwealth, the United States and Japan. Each chapter examines various types of textbooks, from those aimed at self-education to those addressed to university students, secondary school students, to the short manuals aimed at the popularisation of political economy among workers and the middle classes. An introductory chapter examines this phenomenon in a comparative and transnational perspective.


Free/open Source Software Development

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"Free/Open Source Software Development" uses a multitude of research approaches to explore free and open source software development processes, attributes ...

  • L'auteur : Stefan Koch
  • Editeur: IGI Global
  • ISBN: 1591403715
  • Genre: Computers
  • Nombre de pages: 309
  • Langue: French/English
  • Vues: 1804
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Détails: "Free/Open Source Software Development" uses a multitude of research approaches to explore free and open source software development processes, attributes of their products, and the workings within the development communities.


Luxury Brands in China and India

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This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and ...

  • L'auteur : Glyn Atwal,Douglas Bryson
  • Editeur: Springer
  • ISBN: 1137547154
  • Genre: Business & Economics
  • Nombre de pages: 256
  • Langue: French/English
  • Vues: 328
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Détails: This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.


Storytelling Organizations

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"Boje does not reflect trends, he is among those who set them" - Hervé Corvellec, Department of Service Management, Lund University "How can I know what I ...

  • L'auteur : David M Boje
  • Editeur: SAGE
  • ISBN: 0857026720
  • Genre: Business & Economics
  • Nombre de pages: 288
  • Langue: French/English
  • Vues: 613
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Détails: "Boje does not reflect trends, he is among those who set them" - Hervé Corvellec, Department of Service Management, Lund University "How can I know what I think until I see what David Boje says? What he says about storytelling will forever change what we thought we knew about stories. With remarkable control over a complex argument, Boje recovers, re-punctuates, and re-animates a world of narrative and sensemaking that we have previously taken for granted!" - Karl E. Weick, Rensis Likert Distinguished University Professor of Organizational Behavior and Psychology,Stephen M. Ross School of Business at the University of Michigan "Few people understand stories and storytelling as well as David Boje. It is a measure of Boje's success as a theorist that the word story can never reclaim the innocence and simplicity it once enjoyed. Nor, with the benefit of his work, can organizations be viewed as spaces which occasionally or incidentally spawn stories. Boje's eagerly awaited book forces us to question many of our assumptions about storytelling; it also demands that we revise several of our assumptions about what organizations are" - Yiannis Gabriel, The School of Management, Royal Holloway University of London "Our company is made up of lots of stories. We've found that 'stories' get told and retold and become the fabric of an organization. 'Policies' lay unread in the company handbook or training manual. David Boje taught me the value of stories in an organization. Stories are the 'oil' that makes the gears work. How do you get your message heard in an organization with thousands of people? David Boje taught me the value of telling stories at Stew Leonard's!" - Stew Leonard Jr., Stew Leonard Organization "David Boje is one of the world's leading authorities on storytelling. His work has influenced a generation of organizational theorists and students. He not only provides new ways of understanding organizations but also provides fresh insights into the way in which stories function to provide meanings" - Heather Höpfl, University of Essex The idea of organizations using `storytelling' to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, David Boje explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje's theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have' for any student or scholar interested in the area.