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Co Creation In Theory And Practice

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Co-Creation in Theory and Practice

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This innovative book provides a critical analysis of diverse experiences of Co-creation in neighbourhood settings across the Global North and Global South. ...

  • L'auteur : ,
  • Editeur: Policy Press
  • ISBN: 1447353994
  • Genre: Political Science
  • Nombre de pages: 256
  • Langue: French/English
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Détails: This innovative book provides a critical analysis of diverse experiences of Co-creation in neighbourhood settings across the Global North and Global South. A unique collection of international researchers, artists and activists explore how creative, arts-based methods of community engagement can help tackle marginalisation and stigmatisation, whilst empowering communities to effect positive change towards more socially just cities. Focusing on community collaboration, arts practice, and knowledge sharing, this book proposes various methods of Co-Creation for community engagement and assesses the effectiveness of different practices in highlighting, challenging, and reversing issues that most affect urban cohesion in contemporary cities.


Leading Value Creation

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Every business discipline has a unique vantage point on value creation and destruction, and while specialists have devised solutions, leaders rarely use th ...

  • L'auteur : M. Barney
  • Editeur: Springer
  • ISBN: 1137361506
  • Genre: Business & Economics
  • Nombre de pages: 289
  • Langue: French/English
  • Vues: 1725
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Détails: Every business discipline has a unique vantage point on value creation and destruction, and while specialists have devised solutions, leaders rarely use them because of the inherent complexity in trying to understand which parts fit together to help them achieve goals. The result is a sort of business 'Tower of Babel' for practicing leaders and organizational scientists alike. Leading Value Creation fills this void as the first book to take organizational science and place it into one coherent and useful model. Barney integrates vastly different areas of organizational science into his Cue See Model, which builds upon his experience developing global leaders at companies like Motorola, Merck, and Infosys. The model is a way to help leaders better create value and mitigate risk. It highlights the flow of value across four perspectives quality, cost, quantity, and cycle time, and also looks across levels of analysis for a holistic view on the bottlenecks to value creation as the best focal point for organizations to succeed. Barney provides numerous practical examples from pharmaceuticals to barbershops, and summarizes six empirical studies demonstrating the model's usefulness.


Theories of Social Innovation

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As we grapple with how to respond to some of the world’s most pressing problems, such as inequality, poverty and climate change, there is growing global ...

  • L'auteur : Danielle Logue
  • Editeur: Edward Elgar Publishing
  • ISBN: 1786436892
  • Genre: Business & Economics
  • Nombre de pages: 192
  • Langue: French/English
  • Vues: 861
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Détails: As we grapple with how to respond to some of the world’s most pressing problems, such as inequality, poverty and climate change, there is growing global interest in ‘social innovation’ as a potential solution. But what exactly is ‘social innovation’? This book describes three ways to theorise social innovation when seeking to manage and organize for both social and economic progress.


Sustainable Branding

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A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader pe ...

  • L'auteur : Pantea Foroudi,Maria Palazzo
  • Editeur: Routledge
  • ISBN: 1000327078
  • Genre: Business & Economics
  • Nombre de pages: 372
  • Langue: French/English
  • Vues: 1116
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Détails: A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts – People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, public and brand engagement, environmental ecosystems and the circular economy. Combining theoretical insight and empirical research with practical application, each chapter includes real-life international cases and reflective questions to allow discussion, best-practice examples and actionable suggestions on how to implement sustainable branding activities. This book is perfect for academics, postgraduate and final-year undergraduate students in sustainable branding, sustainable business, corporate social responsibility, brand management and communications. It provides a comprehensive treatment of the nature of relationships between environmental, economic, social, companies, brands, and stakeholders in different areas and regions of the world.


Collaborative School Leadership

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This book takes the idea of distributing leadership in schools to a new level of understanding and practice. The authors address the complexities of leader ...

  • L'auteur : Philip A Woods,Amanda Roberts
  • Editeur: SAGE
  • ISBN: 1526418797
  • Genre: Education
  • Nombre de pages: 168
  • Langue: French/English
  • Vues: 853
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Détails: This book takes the idea of distributing leadership in schools to a new level of understanding and practice. The authors address the complexities of leadership by putting forward two essential propositions. The first is the need to understand leadership as the outcome both of people’s intentions and the complex flow of interactions in the daily life of schools. The second is the need to integrate values of social justice and democracy into our understanding of leadership. Building on this insight, the authors show how leadership can be truly collaborative. The book also combines practice, theory and research and draws on the authors’ international experience. This book is an invaluable resource for reflection and change for everyone who contributes to and studies leadership – senior leaders, teachers, support staff, students and researchers.


Theory and Practice of Dialogical Community Development

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This book proposes that community development has been increasingly influenced and co-opted by a modernist, soulless, rational philosophy - reducing it to ...

  • L'auteur : Peter Westoby,Gerard Dowling
  • Editeur: Routledge
  • ISBN: 1136272852
  • Genre: Business & Economics
  • Nombre de pages: 192
  • Langue: French/English
  • Vues: 439
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Détails: This book proposes that community development has been increasingly influenced and co-opted by a modernist, soulless, rational philosophy - reducing it to a shallow technique for ‘solving community problems’. In contrast, this dialogical approach re-maps the ground of community development practice within a frame of ideas such as dialogue, hospitality and depth. For the first time community development practitioners are provided with an accessible understanding of dialogue and its relevance to their practice, exploring the contributions of internationally significant thinkers such as P. Freire, M. Buber, D. Bohm and H.G Gadamer, J. Derrida, G. Esteva and R. Sennett. What makes the book distinctive is that: first, it identifies a dialogical tradition of community development and considers how such a tradition shapes practice within contemporary contexts and concerns – economic, social, political, cultural and ecological. Second, the book contrasts such an approach with technical and instrumental approaches to development that fail to take complex systems seriously. Third, the approach links theory to practice through a combination of storytelling and theory-reflection – ensuring that readers are drawn into a practice-theory that they feel increasingly confident has been 'tried and tested' in the world over the past 25 years.


Measuring Customer Experience

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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data ...

  • L'auteur : P. Klaus
  • Editeur: Springer
  • ISBN: 1137375469
  • Genre: Business & Economics
  • Nombre de pages: 166
  • Langue: French/English
  • Vues: 556
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Détails: Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.


Imagining Sustainable Food Systems

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What defines a sustainable food system? How can it be more inclusive? How do local and global scales interact and how does power flow within food systems? ...

  • L'auteur : Alison Blay-Palmer
  • Editeur: Routledge
  • ISBN: 1317118626
  • Genre: Social Science
  • Nombre de pages: 264
  • Langue: French/English
  • Vues: 652
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Détails: What defines a sustainable food system? How can it be more inclusive? How do local and global scales interact and how does power flow within food systems? How to encourage an interdisciplinary approach to realizing sustainable food systems? And how to activate change? These questions are considered by EU and North American academics and practitioners in this book. Using a wide range of case studies, it provides a critical overview, showing how and where theory and practice can converge to produce more sustainable food systems.


Knowledge-in-Practice in the Caring Professions

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Knowledge-in-Practice in the Caring Professions explores the nature and role of knowledge in the practical work of the caring professions. It focuses on kn ...

  • L'auteur : Struan Jacobs
  • Editeur: Routledge
  • ISBN: 1317108728
  • Genre: Social Science
  • Nombre de pages: 266
  • Langue: French/English
  • Vues: 560
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Détails: Knowledge-in-Practice in the Caring Professions explores the nature and role of knowledge in the practical work of the caring professions. It focuses on knowledge of the practical over the theoretical, looking at the application of theory and the implementation of skill, judgment and discretion. Containing contributions from experts in a variety of fields, the research within this book offers a unique perspective on professional practice as multi-disciplinary, illustrating shared and overlapping understandings in knowledge-in-practice between the different professions as well as understandings that are distinctive to each discipline. It underlines that in order to effectively address the range of social, psychological and health problems facing contemporary societies, professionals need to engage in cooperative models of practice.


Critical Issues in Tourism Co-Creation

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Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods ...

  • L'auteur : Giang Thi Phi,Dianne Dredge
  • Editeur: Routledge
  • ISBN: 1000404013
  • Genre: Business & Economics
  • Nombre de pages: 116
  • Langue: French/English
  • Vues: 1558
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Détails: Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourists. The value produced is usually measured in economic terms. Co-creation challenges these assumptions, arguing that tourism producers and consumers co-create value together and that this value is more diverse than just economic value. Technologies underpinning social media, ratings and review tools and e-commerce are facilitating the creation of diverse values, and have been responsible for driving innovation in, for example, new business models such as the collaborative economy. Social, environmental, emotional, reputational and other kinds of value may also be produced, and a wide range of stakeholders, not just producers or consumers, might also benefit from the value co-creation process. This edited volume seeks to go beyond the dominant business/management/marketing perspectives that focus on the co-creation of market value and innovation, to excavate complex and critical episodes of co-creation in tourism. By engaging authors from both the academy and beyond, it explores the rich historical linage of co-creation and its contemporary practices. The chapters in this book were originally published in Tourism Recreation Research.


The Ethical Consumer

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`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that k ...

  • L'auteur : Rob Harrison,Terry Newholm,Deirdre Shaw
  • Editeur: SAGE
  • ISBN: 1847877753
  • Genre: Business & Economics
  • Nombre de pages: 280
  • Langue: French/English
  • Vues: 1450
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Détails: `This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time' - Ed Mayo, Chief Executive of the UK's National Consumer Council (NCC) Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community. The chapters in this book explore: - ethical consumer behaviours, motivation and narratives - the social, political and theoretical contexts in which ethical consumers operate - the responsibilities of businesses and the effectiveness of ethical consumer actions Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews. The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.


International Place Branding Yearbook 2011

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The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to ...

  • L'auteur : Frank M. Go,Robert Govers
  • Editeur: Springer
  • ISBN: 0230343325
  • Genre: Business & Economics
  • Nombre de pages: 213
  • Langue: French/English
  • Vues: 1408
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Détails: The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.


Value co-creation in sport management

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This book offers new insights into value co-creation in the context of sport management. Based on recent developments in academia (e.g. service-dominant lo ...

  • L'auteur : Herbert Woratschek,Chris Horbel,Bastian Popp
  • Editeur: Routledge
  • ISBN: 1317427106
  • Genre: Sports & Recreation
  • Nombre de pages: 120
  • Langue: French/English
  • Vues: 1180
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Détails: This book offers new insights into value co-creation in the context of sport management. Based on recent developments in academia (e.g. service-dominant logic) and empirical evidence, it highlights the significance of customers and other firms and organisations (service networks) for the creation of high quality products and services. Five articles shed more light on various aspects of value co-creation including a sport value framework, customer-to-customer value co-creation platforms, fan consumption communities, value co-destruction, and coopetition strategies. They also broaden our understanding of the processes that lead to joint value creation by different parties. In addition, the authors present insights that can be helpful in practice, and describe guidelines and strategies that are in line with the concept of value co-creation. In so doing, this book helps to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors. This book was published as a special issue of European Sport Management Quarterly.


Meeting Challenges for Rural Tourism through Co-Creation of Sustainable Tourist Experiences

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Rural tourism is not a new phenomenon in many parts of the world, but it has only recently received increased attention from researchers, politicians and m ...

  • L'auteur : Elisabeth Kastenholz,Maria João Carneiro,Celeste Eusébio
  • Editeur: Cambridge Scholars Publishing
  • ISBN: 1443898317
  • Genre: Science
  • Nombre de pages: 485
  • Langue: French/English
  • Vues: 906
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Détails: Rural tourism is not a new phenomenon in many parts of the world, but it has only recently received increased attention from researchers, politicians and managers as a result of new market trends, the recognition of the “rural crisis” and the urge to solve it. However, there is also evidence that rural tourism is not a miraculous antidote for this crisis, certainly not in all places and under all conditions. Despite some recent studies examining the critical factors of success for rural tourism, there is still a need for a deeper understanding of the rural tourism phenomenon, the nature of the tourism experience and how it could be optimized to the benefit of all, while making the best use of endogenous resources and competences, yielding sustainable destination development. This book contributes to the debate, focusing on the tourist experience, here conceptualized as “co-created” between hosts and guests, based on destination-specific elements of “countryside capital” and aiming at sustainability. It contains both conceptual and empirical chapters, with diverse and new perspectives, methodological approaches and cases from several countries.


Unwrapping Beloved’s Gift, Co-Creating Soul’s Song

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“I think the best way you could describe this text is, as put it in the Introduction, ‘a meditative map.’ I know for certain that I did not grasp eve ...

  • L'auteur : Isaura Barrera
  • Editeur: Balboa Press
  • ISBN: 1982224487
  • Genre: Religion
  • Nombre de pages: 148
  • Langue: French/English
  • Vues: 748
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Détails: “I think the best way you could describe this text is, as put it in the Introduction, ‘a meditative map.’ I know for certain that I did not grasp everything and also that I could return to it over the years and read it again and again, always finding something new, or something that had before remained unseen due to my own place in my own unique spiritual journey” (Lauren Sapala, writer, blogger, and coach). “One day, unexpected and unhoped for, the world we had thought irretrievably lost may be returned to us” (I. Zaleski 2006). It began with reading John O’Donohue’s Anam Cara. I remembered I had once known such a friend and reached out to reconnect. Love opened the door, hope kept it open, and faith gave me the courage to walk through. These words summarized my subsequent spiritual journey as I awakened to deep friendship with a human beloved as well as with Divine Beloved. This book has two purposes: to describe an inner spiritual journey inspired by deep friendship and to offer that description as a meditative map for others. Isaura Barrera identifies five way stations that trace the path carved out by the song of love, hope, and faith evoked by her renewed friendship. Each station is presented descriptively rather than prescriptively as an invitation to others on similar journeys. Reflections at each station are linked to scriptural passages, highlighting connections between deep friendship with a human beloved and deep friendship with Divine Beloved.


The Dysfunctional Workplace

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This book explores an aspect of organizational life that is at times difficult to acknowledge and often painful to recall. Stories invite reflection and th ...

  • L'auteur : Seth Allcorn,Howard F. Stein
  • Editeur: University of Missouri Press
  • ISBN: 0826273521
  • Genre: Business & Economics
  • Nombre de pages: 244
  • Langue: French/English
  • Vues: 1661
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Détails: This book explores an aspect of organizational life that is at times difficult to acknowledge and often painful to recall. Stories invite reflection and the development of greater understanding of organizational dynamics. This fresh scholarship provides a theoretical framework for discussion. Throughout this book, Allcorn and Stein utilize a psychoanalytically informed perspective to help readers understand why a leader, colleague or friend behaves in ways that are destructive of others and the organization and provides a basis for organizations to survive and thrive in a dysfunctional workplace.


ICTs in Developing Countries

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ICTs in Developing Countries is a collection of conceptual and empirical works on the adoption and impacts of ICT use in developing societies. Bringing tog ...

  • L'auteur : Bidit Dey,Karim Sorour,Raffaele Filieri
  • Editeur: Springer
  • ISBN: 1137469501
  • Genre: Business & Economics
  • Nombre de pages: 191
  • Langue: French/English
  • Vues: 1221
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Détails: ICTs in Developing Countries is a collection of conceptual and empirical works on the adoption and impacts of ICT use in developing societies. Bringing together a wide range of disciplines and contributors, it offers a rich examination of digital divide and ICT for development both in terms of contextual information and disciplinary perspectives.


Social Media and Interactive Communications

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The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem t ...

  • L'auteur : Mark Durkin,Aodheen McCartan,Mairead Brady
  • Editeur: Taylor & Francis
  • ISBN: 1317217659
  • Genre: Business & Economics
  • Nombre de pages: 144
  • Langue: French/English
  • Vues: 608
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Détails: The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers’ service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm’s resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.


Communities, Archives and New Collaborative Practices

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This innovative book examines the changing relationship between communities, citizens and the notion of the archive. Archives have traditionally been under ...

  • L'auteur : Popple, Simon,Prescott, Andrew
  • Editeur: Policy Press
  • ISBN: 1447341937
  • Genre: Language Arts & Disciplines
  • Nombre de pages: 296
  • Langue: French/English
  • Vues: 614
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Détails: This innovative book examines the changing relationship between communities, citizens and the notion of the archive. Archives have traditionally been understood as repositories of knowledge and experience, remote from the ordinary people who fund and populate them, however digital resources have led to a growing plurality of archives and the practices associated with collecting and curating. This book uses a broad range of case studies which place communities at the heart of this exciting development, to illustrate how their experiences are central to our understanding of this new terrain which challenges traditional histories and the control of knowledge and power.


Brand Management in a Co-Creation Perspective

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This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines u ...

  • L'auteur : Heidi Hansen
  • Editeur: Routledge
  • ISBN: 1000410617
  • Genre: Business & Economics
  • Nombre de pages: 208
  • Langue: French/English
  • Vues: 1196
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Détails: This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the evolution of corporate branding theory that has developed from an identity approach rooted in signalling theory to an understanding of brands as co-created by multiple stakeholders. She then develops and elaborates the latter approach by formulating and explicating the CCB approach, within which a brand is conceptualized as a discursive brand space grounded in a performative and interactional ontology. Brand discourses are produced in a number of conversational spaces inhabited by both human and non-human actors. Seeing that non-human actors have agency, hybrid agency and ventriloquism are key notions in the CCB approach, and the role of the brand manager is to function as a practical author. The CCB approach is explicated and sustained by five chapters that each elaborate on a certain aspect of CCB and demonstrate the theoretical points in a number of analyses (the process of brand creation, the set-up of conversational spaces, the role of materiality and macro-actors, frame games, and the brand manager as a practical author). The data in the analyses originates from a case that is used throughout the book. Written for scholars and university students within the field of branding and organizational communication, this book represents an area of developing interest within the field of marketing.