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Corporate America: Surviving Your Journey Towards Success

Telecharger pdf Corporate America: Surviving Your Journey Towards Success

Corporate America: Surviving Your Journey Towards Success is much more than just a good read, more importantly it\'s an invaluable tool that one can utiliz ...

  • L'auteur : ,
  • Editeur: iUniverse
  • ISBN: 1469782545
  • Genre: Self-Help
  • Nombre de pages: 169
  • Langue: French/English
  • Vues: 530
  • Telecharger: 530
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Détails: Corporate America: Surviving Your Journey Towards Success is much more than just a good read, more importantly it's an invaluable tool that one can utilize and apply throughout their career. This wonderful book not only tells but also shows by numerous examples "how" to succeed. Containing everything from hands on exercises to recommended daily rituals, from locating and utilizing career counselors to providing input from various professionals, this book is all encompassing for everyone, at any level in their career. ? Monalisa D. Moody, Editor/Founder, Profound Word Magazine ~~~ Anderson takes a creative observation into corporate politics in the pursuit of succeeding the trials and tribulations. Beginning with our attitudes that are crucial to surviving the journey, Anderson outlines pertinent questions that are answered by CEO's, managers, and non-salaried employees to overcome pitfalls in corporate America. Corporate America: Surviving Your Journey Towards Success presents an exceptional investigation of the working relations with fellow colleagues in a successful and fulfilling approach. A great resource for current corporate America workers as well as college students beginning their career in Corporate America, in order to discover what to expect and how to succeed.


The Queering of Corporate America

Telecharger pdf The Queering of Corporate America

An accurate picture of the LGBTQ rights movement’s achievements is incomplete without this surprising history of how corporate America joined the cause. ...

  • L'auteur : Carlos A. Ball
  • Editeur: Beacon Press
  • ISBN: 0807026352
  • Genre: Business & Economics
  • Nombre de pages: 256
  • Langue: French/English
  • Vues: 607
  • Telecharger: 607
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Détails: An accurate picture of the LGBTQ rights movement’s achievements is incomplete without this surprising history of how corporate America joined the cause. Legal scholar Carlos Ball tells the overlooked story of how LGBTQ activism aimed at corporations since the Stonewall riots helped turn them from enterprises either indifferent to or openly hostile toward sexual minorities and transgender individuals into reliable and powerful allies of the movement for queer equality. As a result of street protests and boycotts during the 1970s, AIDS activism directed at pharmaceutical companies in the 1980s, and the push for corporate nondiscrimination policies and domestic partnership benefits in the 1990s, LGBTQ activism changed big business’s understanding and treatment of the queer community. By the 2000s, corporations were frequently and vigorously promoting LGBTQ equality, both within their walls and in the public sphere. Large companies such as American Airlines, Apple, Google, Marriott, and Walmart have been crucial allies in promoting marriage equality and opposing anti-LGBTQ regulations such as transgender bathroom laws. At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.


Escape from Corporate America

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Does your corporate career leave you stressed out, burned out, or just plain bummed out? You’re not alone. The good news is that there’s a way out–an ...

  • L'auteur : Pamela Skillings
  • Editeur: Ballantine Books
  • ISBN: 0345507371
  • Genre: Business & Economics
  • Nombre de pages: 352
  • Langue: French/English
  • Vues: 1470
  • Telecharger: 1470
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Détails: Does your corporate career leave you stressed out, burned out, or just plain bummed out? You’re not alone. The good news is that there’s a way out–and you’re holding it. Written by career expert and corporate escapee Pamela Skillings, Escape from Corporate America inspires the cubicle-bound and the corner-office-cornered to break free and create the career of their dreams–without going broke. With no-nonsense advice and unflagging humor, Skillings shows you how to • assess your job’s “suck” factor–from terminal boredom to boss from hell • identify your true calling–brainstorm fantasy careers and test-drive your dream jobs • develop your Escape Plan–set goals, figure out your timing, and evaluate your finances and health insurance options • find jobs that don’t bite–entrepreneurial corporate environments, energetic start-ups, the nonprofit sector, and flexible work options • be your own boss–explore entrepreneurship and freelancing, assemble an advisory team, and start a business while you collect a paycheck • follow your creative dreams–learn how to make time for your artistic passion and develop a plan to quit your day job • overcome any obstacle–deal with fear, doubt, negative people, and other bumps along the road Plus, Skillings shares success stories from dozens of corporate escape artists, including celebrity TV chef Andrea Beaman, Cranium CEO Richard Tait, and many others. Full of practical strategies and fun-to-follow exercises, Escape from Corporate America will help disgruntled office workers everywhere find more meaningful, fulfilling careers.


Corporate America: Surviving Your Journey Towards Success

Telecharger pdf Corporate America: Surviving Your Journey Towards Success

Corporate America: Surviving Your Journey Towards Success is much more than just a good read, more importantly it's an invaluable tool that one can utilize ...

  • L'auteur : Nichel Anderson
  • Editeur: iUniverse
  • ISBN: 1469782545
  • Genre: Self-Help
  • Nombre de pages: 169
  • Langue: French/English
  • Vues: 530
  • Telecharger: 530
  • DOWNLOAD

Détails: Corporate America: Surviving Your Journey Towards Success is much more than just a good read, more importantly it's an invaluable tool that one can utilize and apply throughout their career. This wonderful book not only tells but also shows by numerous examples "how" to succeed. Containing everything from hands on exercises to recommended daily rituals, from locating and utilizing career counselors to providing input from various professionals, this book is all encompassing for everyone, at any level in their career. ? Monalisa D. Moody, Editor/Founder, Profound Word Magazine ~~~ Anderson takes a creative observation into corporate politics in the pursuit of succeeding the trials and tribulations. Beginning with our attitudes that are crucial to surviving the journey, Anderson outlines pertinent questions that are answered by CEO's, managers, and non-salaried employees to overcome pitfalls in corporate America. Corporate America: Surviving Your Journey Towards Success presents an exceptional investigation of the working relations with fellow colleagues in a successful and fulfilling approach. A great resource for current corporate America workers as well as college students beginning their career in Corporate America, in order to discover what to expect and how to succeed.


The Queering of Corporate America

Telecharger pdf The Queering of Corporate America

An accurate picture of the LGBTQ rights movement’s achievements is incomplete without this surprising history of how corporate America joined the cause. ...

  • L'auteur : Carlos A. Ball
  • Editeur: Beacon Press
  • ISBN: 0807026352
  • Genre: Business & Economics
  • Nombre de pages: 256
  • Langue: French/English
  • Vues: 1727
  • Telecharger: 1727
  • DOWNLOAD

Détails: An accurate picture of the LGBTQ rights movement’s achievements is incomplete without this surprising history of how corporate America joined the cause. Legal scholar Carlos Ball tells the overlooked story of how LGBTQ activism aimed at corporations since the Stonewall riots helped turn them from enterprises either indifferent to or openly hostile toward sexual minorities and transgender individuals into reliable and powerful allies of the movement for queer equality. As a result of street protests and boycotts during the 1970s, AIDS activism directed at pharmaceutical companies in the 1980s, and the push for corporate nondiscrimination policies and domestic partnership benefits in the 1990s, LGBTQ activism changed big business’s understanding and treatment of the queer community. By the 2000s, corporations were frequently and vigorously promoting LGBTQ equality, both within their walls and in the public sphere. Large companies such as American Airlines, Apple, Google, Marriott, and Walmart have been crucial allies in promoting marriage equality and opposing anti-LGBTQ regulations such as transgender bathroom laws. At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.


Black Families in Corporate America

Telecharger pdf Black Families in Corporate America

What progress have African-Americans made in corporate America? This book examines the evidence of studies on 200 black corporate managers and their famili ...

  • L'auteur : Susan D. Toliver
  • Editeur: SAGE Publications
  • ISBN: 1452249520
  • Genre: Family & Relationships
  • Nombre de pages: 208
  • Langue: French/English
  • Vues: 1918
  • Telecharger: 1918
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Détails: What progress have African-Americans made in corporate America? This book examines the evidence of studies on 200 black corporate managers and their families. Susan Toliver looks at changing gender dynamics within the families of black managers, changes in approaches to parenting, and issues of racial identity within corporations and the professional black community.


Big Hunger

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How to focus anti-hunger efforts not on charity but on the root causes of food insecurity, improving public health, and reducing income inequality. Food ba ...

  • L'auteur : Andrew Fisher
  • Editeur: MIT Press
  • ISBN: 0262339528
  • Genre: Social Science
  • Nombre de pages: 360
  • Langue: French/English
  • Vues: 466
  • Telecharger: 466
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Détails: How to focus anti-hunger efforts not on charity but on the root causes of food insecurity, improving public health, and reducing income inequality. Food banks and food pantries have proliferated in response to an economic emergency. The loss of manufacturing jobs combined with the recession of the early 1980s and Reagan administration cutbacks in federal programs led to an explosion in the growth of food charity. This was meant to be a stopgap measure, but the jobs never came back, and the “emergency food system” became an industry. In Big Hunger, Andrew Fisher takes a critical look at the business of hunger and offers a new vision for the anti-hunger movement. From one perspective, anti-hunger leaders have been extraordinarily effective. Food charity is embedded in American civil society, and federal food programs have remained intact while other anti-poverty programs have been eliminated or slashed. But anti-hunger advocates are missing an essential element of the problem: economic inequality driven by low wages. Reliant on corporate donations of food and money, anti-hunger organizations have failed to hold business accountable for offshoring jobs, cutting benefits, exploiting workers and rural communities, and resisting wage increases. They have become part of a “hunger industrial complex” that seems as self-perpetuating as the more famous military-industrial complex. Fisher lays out a vision that encompasses a broader definition of hunger characterized by a focus on public health, economic justice, and economic democracy. He points to the work of numerous grassroots organizations that are leading the way in these fields as models for the rest of the anti-hunger sector. It is only through approaches like these that we can hope to end hunger, not just manage it.


One Nation Under God

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Conventional wisdom holds that America has been a Christian nation since the Founding Fathers. But in One Nation Under God, historian Kevin M. Kruse argues ...

  • L'auteur : Kevin Kruse,M Kruse
  • Editeur: Basic Books
  • ISBN: 0465040640
  • Genre: History
  • Nombre de pages: 384
  • Langue: French/English
  • Vues: 1217
  • Telecharger: 1217
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Détails: Conventional wisdom holds that America has been a Christian nation since the Founding Fathers. But in One Nation Under God, historian Kevin M. Kruse argues that the idea of “Christian America” is nothing more than a myth—and a relatively recent one at that. The assumption that America was, is, and always will be a Christian nation dates back no further than the 1930s, when a coalition of businessmen and religious leaders united in opposition to the FDR’s New Deal. With the full support of Dwight Eisenhower in the 1950s, these activists—the forerunners of the Religious Right—propelled religion into the public sphere. Church membership skyrocketed; Congress added the phrase “under God” to the Pledge of Allegiance and made “In God We Trust” the country’s official motto. For the first time, America became a thoroughly religious nation. Provocative and authoritative, One Nation Under God reveals how the comingling of money, religion, and politics created a false origin story that continues to define and divide American politics today.


Dynamics of Corporate America & Innovation

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The Dynamics of Corporate America and Innovation provides a concise and comprehensive review of business types and ownerships, emphasizes strategies to sus ...

  • L'auteur : Matthias I. Chijioke
  • Editeur: iUniverse
  • ISBN: 1532006853
  • Genre: Business & Economics
  • Nombre de pages: 168
  • Langue: French/English
  • Vues: 1243
  • Telecharger: 1243
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Détails: The Dynamics of Corporate America and Innovation provides a concise and comprehensive review of business types and ownerships, emphasizes strategies to sustain business operations; describes the place of technology in business, evaluates innovation management in corporate America, and describes the signifi cance of the global supply chain. This text compliments many years of academic research work. This book serves as a resource for business professionals, college students, managers, organizational leaders, professors, and educators alike. Recent changes in corporate America, the revolving door syndrome, and the urge of technocrats are redefining business and management. Chapter 1 introduces the dynamics of corporate America and addresses the nature of the business structure. Chapter 2, presents elements of business ownership in corporate America. Chapter 3 introduces the nature of innovation. Chapter 4 introduces global supply chain; Chapter 5 introduces elements of information technology and Information Systems. Chapter 6 presents business and strategic management in corporate America, while Chapter 7 presents the summary or conclusion. The glossary section helps to explain some of the business jargon used in the chapters of the book. The aim was to make it a straightforward and easy read.


Take on the Street

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In Take on the Street, Arthur Levitt--Chairman of the Securities and Exchange Commission for eight years under President Clinton--provides the best kind of ...

  • L'auteur : Arthur Levitt
  • Editeur: Vintage
  • ISBN: 0375422358
  • Genre: Business & Economics
  • Nombre de pages: 352
  • Langue: French/English
  • Vues: 1341
  • Telecharger: 1341
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Détails: In Take on the Street, Arthur Levitt--Chairman of the Securities and Exchange Commission for eight years under President Clinton--provides the best kind of insider information: the kind that can help honest, small investors protect themselves from the deliberately confusing ways of Wall Street. At a time when investor confidence in Wall Street and corporate America is at an historic low, when many are seriously questioning whether or not they should continue to invest, Levitt offers the benefits of his own experience, both on Wall Street and as its chief regulator. His straight talk about the ways of stockbrokers (they are salesmen, plain and simple), corporate financial statements (the truth is often hidden), mutual fund managers (remember who they really work for), and other aspects of the business will help to arm everyone with the tools they need to protect—and enhance—their financial future.


Corporate Crap

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Corporate Crap: Lessons Learned from 40 Years in Corporate America takes a humorous look at the business practices that lead employees to look for new empl ...

  • L'auteur : Howard Harrison
  • Editeur: Dog Ear Publishing
  • ISBN: 1457566141
  • Genre: Humor
  • Nombre de pages: 120
  • Langue: French/English
  • Vues: 961
  • Telecharger: 961
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Détails: Corporate Crap: Lessons Learned from 40 Years in Corporate America takes a humorous look at the business practices that lead employees to look for new employment…like meetings, performance reviews, downsizing, and bosses from hell. And let’s not forget the esteem-sapping elements like dress codes, task forces, brainstorming, and engagement surveys; flip charts, org charts, hard stops, and hard-ons. Each chapter includes personal anecdotes, quotes from business experts, and the latest research to answer the burning question: If companies truly believe employees are their most valuable resource, why do they treat them like crap? In Corporate Crap, readers will learn: · How companies are trying to shorten meetings by making everyone stand and other forms of torture. · Why the founder of Second City Works calls Tina Fey “a genius boss.” · How the author burned his first professional bridge in his first-ever exit interview. · Why 700 million vacation days went unused last year. (What is wrong with you people?) · The roots of “at the end of the day” and other common expressions. · Why companies don’t call employees “employees” anymore – and how it can backfire on them. · How hiring managers are affected by stereotypes – and not always how you’d think. · Why companies’ obsession with labeling employees as introverts or extroverts is a complete waste of time. · The biggest problem companies have firing people. · Why the idea that “no idea is a bad idea” is a bad idea. · What people really do during conference calls. There are lessons to be learned here: lessons that will entertain and inform anyone who has ever worked for a large corporation. Lessons learned from 40 years of Corporate Crap!


Managing Diversity in Corporate America

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Develops a fact-based approach to modeling diversity management in U.S. corporations, analyzes the strategies pursued by 14 large U.S. companies recognized ...

  • L'auteur : Jefferson P. Marquis,Nelson Lim,Lynn M. Scott,Margaret C. Harrell,Jennifer Erin Kavanagh
  • Editeur: Rand Corporation
  • ISBN: 0833044397
  • Genre: Business & Economics
  • Nombre de pages: 44
  • Langue: French/English
  • Vues: 1161
  • Telecharger: 1161
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Détails: Develops a fact-based approach to modeling diversity management in U.S. corporations, analyzes the strategies pursued by 14 large U.S. companies recognized for their diversity or human resource achievements, and compares a number of company characteristics. Firms recognized for diversity are distinguished by a core set of motives and practices, but best practices per se may not enable a company to achieve a high level of diversity.


Building Your Wealth Inside Corporate America

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In between the barrage of emails, texts, business travel, conference calls, weekends, vacations, kids’ soccer games, how do you find the time to build we ...

  • L'auteur : Brightworth
  • Editeur: AuthorHouse
  • ISBN: 1665516461
  • Genre: Business & Economics
  • Nombre de pages: 118
  • Langue: French/English
  • Vues: 562
  • Telecharger: 562
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Détails: In between the barrage of emails, texts, business travel, conference calls, weekends, vacations, kids’ soccer games, how do you find the time to build wealth and pay attention to your money? In our decades of experience in working with corporate executives, you probably aren’t giving your finances the care it needs and deserves. Be as intentional building your wealth as you are building your career. Take this simple quiz: Am I taking full advantage of my company compensation plans to ensure I can retire, send my kids to college, buy that vacation home? Is my 401(k) plan invested the right way? How much of my overall investments should be in company stock? When is the best time to exercise my stock options or sell my restricted stock? Am I paying more in tax than I need to? What should I do if I lose my job? Should tragedy strike, will my family be secure without my income? If you can’t answer these questions with confidence, you need to read this book. It’s an investment of time with rewards for your family’s financial future.


One Red Shoe

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This is the journey over five decades of Peg Wyant who navigated from Mad Men through Me Too and motherhood Younger women trying excel at being a working m ...

  • L'auteur : Peg Wyant
  • Editeur: Gatekeeper Press
  • ISBN: 1642375152
  • Genre: Business & Economics
  • Nombre de pages: 348
  • Langue: French/English
  • Vues: 718
  • Telecharger: 718
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Détails: This is the journey over five decades of Peg Wyant who navigated from Mad Men through Me Too and motherhood Younger women trying excel at being a working mom can learn from the methods she developed. At the Procter and Gamble Company, Peg would achieve a series of first, the first woman to go into the field on sales training, to become a female brand manager, to work all the way through pregnancy and, finally, to report directly to the CEO. Then she continued breaking barriers by starting a venture capital firm focused on women, a real estate development company band clubs of her own. Wyant tells her story frankly. She spares no words in describing the challenges she faced as a woman, in the corporate and other worlds where female managers were rare to nonexistent. Along the way she and her husband, Jack, raised four children. While their daughter described their upbringing as ‘captain crunch and chaos,’ all four became squash champions, Ivy League graduates, and leaders. There are underlying lessons for any women trying to combine motherhood and career — start before you’re ready and figure it out, seldom have a bad day, and ladies, it’s up to us.


The Business Intrapreneur

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Intrapreneurs are the engines of corporate America. They are the ones that are 100% committed to their employer's mission and are willing to do whatever it ...

  • L'auteur : Kristin Eilenberg
  • Editeur: eBookIt.com
  • ISBN: 1456609165
  • Genre: Business & Economics
  • Nombre de pages: 54
  • Langue: French/English
  • Vues: 340
  • Telecharger: 340
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Détails: Intrapreneurs are the engines of corporate America. They are the ones that are 100% committed to their employer's mission and are willing to do whatever it takes to make real work happen. Intrapreneurs adeptly navigate the politics and back and front channels of an organization to move mountains and accomplish projects that everyone told them couldn't be done. The Business Intrapreneur: Profiles of the unsung heros of corporate America provides a glimpse into the minds and motivations of intrapreneurs. The book's description of intrapreneur traits, characteristics, and profiles will help individuals and leaders to identify and understand intrapreneurs. In recognizing their own business intrapreneurs and better understanding why they do what they do, organizations will be able to leverage these under utilized, passionate, and committed employees to drive for real business results.


The Velvet Handcuffs

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• Are you feeling stuck in your current career and feel like there is no way out? • Is going to work just another obligation with no joy or passion? ...

  • L'auteur : Bob Wallace MBA
  • Editeur: Balboa Press
  • ISBN: 1982235489
  • Genre: Self-Help
  • Nombre de pages: 108
  • Langue: French/English
  • Vues: 1268
  • Telecharger: 1268
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Détails: • Are you feeling stuck in your current career and feel like there is no way out? • Is going to work just another obligation with no joy or passion? • Have you become a slave to your job and are you living paycheck to paycheck? • Do you have a burning desire to do something different? • Are you aware or curious that there is something better out there for you? • Do you dream about being your own boss? • Are you achieving your full potential? • Do you feel like there is something missing in your work life? If you have ever asked yourself any of the above questions, this book holds the answers you seek. Through self-actualization and personal reflection, the author shares with you his personal journey, wisdom, insights, and key lessons that will help you to realize your full potential and follow your dreams. You have the ability to take control of your life and create your own destiny allowing more freedom of time, financial independence and a more fulfilling existence. This book will inspire you to reach for more than the status quo and what you truly deserve in life, not just a job or career, but a lifetime of excitement, independence and financial freedom, no longer being bound by the Velvet Handcuffs of Corporate America. This book will give you the skills to make the leap from a mind-numbing job to a great career and the courage to follow your heart.


Swim with the Dolphins

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Based on interviews with female managers, and featuring helpful charts and lists, this intelligent blueprint for managerial achievement presents new techni ...

  • L'auteur : Connie Glaser,Barbara Steinberg Smalley
  • Editeur: Grand Central Publishing
  • ISBN: 0759525552
  • Genre: Business & Economics
  • Nombre de pages: 336
  • Langue: French/English
  • Vues: 877
  • Telecharger: 877
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Détails: Based on interviews with female managers, and featuring helpful charts and lists, this intelligent blueprint for managerial achievement presents new techniques for success in corporate America that rely on traditional "feminine" strengths--nurturing, caring, motivating and other characteristics that empower managers and help employees thrive.


The Essays of Warren Buffett

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In the third edition of this international best seller, Lawrence Cunningham brings you the latest wisdom from Warren Buffett’s annual letters to Berkshir ...

  • L'auteur : Lawrence A. Cunningham,Warren E. Buffett
  • Editeur: Carolina Academic Press
  • ISBN: 1611634474
  • Genre: Business & Economics
  • Nombre de pages: 306
  • Langue: French/English
  • Vues: 903
  • Telecharger: 903
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Détails: In the third edition of this international best seller, Lawrence Cunningham brings you the latest wisdom from Warren Buffett’s annual letters to Berkshire Hathaway shareholders. New material addresses: the financial crisis and its continuing implications for investors, managers and society; the housing bubble at the bottom of that crisis; the debt and derivatives excesses that fueled the crisis and how to deal with them; controlling risk and protecting reputation in corporate governance; Berkshire’s acquisition and operation of Burlington Northern Santa Fe; the role of oversight in heavily regulated industries; investment possibilities today; and weaknesses of popular option valuation models. Some other material has been rearranged to deepen the themes and lessons that the collection has always produced: Buffett’s “owner-related business principles” are in the prologue as a separate subject and valuation and accounting topics are spread over four instead of two sections and reordered to sharpen their payoff. Media coverage is available at the following links: Interviews/Podcasts: Motley Fool, click here. Money, Riches and Wealth, click here. Manual of Ideas, click here. Corporate Counsel, click here. Reviews: William J. Taylor, ABA Banking Journal, click here. Bob Morris, Blogging on Business, click here. Pamela Holmes, Saturday Evening Post, click here. Kevin M. LaCroix, D&O Diary, click here. Blog Posts: On Finance issues (Columbia University), click here. On Berkshire post-Buffett (Manual of Ideas), click here. On Publishing the book (Value Walk), click here. On Governance issues (Harvard University blog), click here. Featured Stories/Recommended Reading: Motley Fool, click here. Stock Market Blog, click here. Motley Fool Interviews with LAC at Berkshire's 2013 Annual Meeting Berkshire Businesses: Vastly Different, Same DNA, click here. Is Berkshire's Fat Wallet an Enemy to Its Success?, click here. Post-Buffett Berkshire: Same Question, Same Answer, click here. How a Disciplined Value Approach Works Across the Decades, click here. Through the Years: Constant Themes in Buffett's Letters, click here. Buffett's Single Greatest Accomplishment, click here. Where Buffett Is Finding Moats These Days, click here. How Buffett Has Changed Through the Years, click here. Speculating on Buffett's Next Acquisition, click here. Buffett Says “Chief Risk Officers” Are a Terrible Mistake, click here. Berkshire Without Buffett, click here.


The Lost Leaders

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The Lost Leaders presents the personal stories of women who achieved success in corporate leadership, but have chosen to abandon their careers, providing a ...

  • L'auteur : R. Heppner
  • Editeur: Springer
  • ISBN: 1137350709
  • Genre: Social Science
  • Nombre de pages: 165
  • Langue: French/English
  • Vues: 1168
  • Telecharger: 1168
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Détails: The Lost Leaders presents the personal stories of women who achieved success in corporate leadership, but have chosen to abandon their careers, providing a fascinating glimpse of the culture that exists in the contemporary corporation.


Compassion, Inc.

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Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corpora ...

  • L'auteur : Mara Einstein
  • Editeur: Univ of California Press
  • ISBN: 0520951638
  • Genre: Social Science
  • Nombre de pages: 240
  • Langue: French/English
  • Vues: 1831
  • Telecharger: 1831
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Détails: Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.