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Services Marketing

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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christop ...

  • L'auteur : ,
  • Editeur: World Scientific Publishing Company
  • ISBN: 194465903X
  • Genre: Business & Economics
  • Nombre de pages: 800
  • Langue: French/English
  • Vues: 1704
  • Telecharger: 1704
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Détails: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.


Professional Services Marketing

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A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approac ...

  • L'auteur : Mike Schultz,John E. Doerr,Lee Frederiksen
  • Editeur: John Wiley & Sons
  • ISBN: 1118688430
  • Genre: Business & Economics
  • Nombre de pages: 368
  • Langue: French/English
  • Vues: 1217
  • Telecharger: 1217
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Détails: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.


Services Marketing and Management

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Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | ...

  • L'auteur : Balaji B.
  • Editeur: S. Chand Publishing
  • ISBN: 9788121921619
  • Genre: Business & Economics
  • Nombre de pages: 474
  • Langue: French/English
  • Vues: 1110
  • Telecharger: 1110
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Détails: Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |


Services Marketing

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...

  • L'auteur : Steve Baron
  • Editeur: Macmillan International Higher Education
  • ISBN: 1349241741
  • Genre: Service industries
  • Nombre de pages: 254
  • Langue: French/English
  • Vues: 1258
  • Telecharger: 1258
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Détails:


Services Marketing

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"Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promis ...

  • L'auteur : Christopher Lovelock,Paul Patterson
  • Editeur: Pearson Australia
  • ISBN: 1486004768
  • Genre: Business & Economics
  • Nombre de pages: 529
  • Langue: French/English
  • Vues: 734
  • Telecharger: 734
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Détails: "Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing."


Health Services Marketing

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For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing ...

  • L'auteur : Richard K. Thomas
  • Editeur: Springer Science & Business Media
  • ISBN: 0387736069
  • Genre: Medical
  • Nombre de pages: 164
  • Langue: French/English
  • Vues: 482
  • Telecharger: 482
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Détails: For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.


Management and Marketing of Services

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This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key ...

  • L'auteur : Peter Mudie,Angela Cottam
  • Editeur: Taylor & Francis
  • ISBN: 1136386459
  • Genre: Business & Economics
  • Nombre de pages: 306
  • Langue: French/English
  • Vues: 1582
  • Telecharger: 1582
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Détails: This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.


Services Marketing Management

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In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Servi ...

  • L'auteur : Hans Kasper,Piet van Helsdingen,Mark Gabbott
  • Editeur: Wiley Global Education
  • ISBN: 0470091177
  • Genre: Business & Economics
  • Nombre de pages: 572
  • Langue: French/English
  • Vues: 727
  • Telecharger: 727
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Détails: In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept New coverage of electronic services Many 'Service Practice' boxes, featuring examples from all of the world End of chapter review questions and practical assignments Full length cases at the end of the book with accompanying exercises "This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels." —Professor Graham Hooley, Aston Business School "An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader." —Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service "This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers." —Steve Oakes, University of Liverpool "This is a must for students, teachers and practitioners in services marketing." —Kjell Grønhaug, Norwegian School of Economics and Business Administration "This is an academically rigorous text with a strong European focus – excellent." —Jill Brown, Portsmouth Business School "Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice." —Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main "This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientation the integration of business-to-business services the overarching HRM perspective and the refined didactic approach not self-evident in other service management textbooks What a service for the reader!" —Bernd Günter, Heinrich-Heine Universität, Düsseldorf


Financial Services Marketing

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Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to ad ...

  • L'auteur : Christine Ennew,Nigel Waite
  • Editeur: Routledge
  • ISBN: 1136403043
  • Genre: Business & Economics
  • Nombre de pages: 416
  • Langue: French/English
  • Vues: 1928
  • Telecharger: 1928
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Détails: Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.


SERVICES MARKETING

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Services are widely used by people practically in all aspects of life. The globalised era is seeing services being used by a wide cross-section of society ...

  • L'auteur : R. SRINIVASAN
  • Editeur: PHI Learning Pvt. Ltd.
  • ISBN: 8120350340
  • Genre: Business & Economics
  • Nombre de pages: 304
  • Langue: French/English
  • Vues: 1855
  • Telecharger: 1855
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Détails: Services are widely used by people practically in all aspects of life. The globalised era is seeing services being used by a wide cross-section of society from the corporate to the man. The Fourth Edition of the book educates its readers about how marketing strategies are changing and evolving through times. The new edition comes with updated case studies on various service sectors, such as Hospitality and Tourism (Thomas Cook, Karnataka State Tourism Development Corporation (KSTDC) Ltd., and (Cafe Coffee Day). A new case study “Indian Airline Industry”, has also been introduced to add to the diversity of services. Finance (Credit Card Business of Standard Chartered) and Information Technology are also updated (Infosys and SAP). The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the students with the developments in the Services Marketing area in India. The new edition, with its emphasis on recent data and the contemporary Services Marketing scenario, is an ideal companion for the budding managers. It should also be of great use to the practising managers attending various Management Development Programmes (MDPs) and Executive Development Programmes (EDPs). New to this edition • A new case study “Indian Airline Industry” has been introduced. • All case studies of the previous edition have been updated with latest information and developments in the company. • Chapter 2 and Chapter 15 of the book have been revised with latest data and illustrations.


Professional Services Marketing

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The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new se ...

  • L'auteur : William Winston,Frederick G Crane
  • Editeur: Routledge
  • ISBN: 1317953150
  • Genre: Business & Economics
  • Nombre de pages: 127
  • Langue: French/English
  • Vues: 1978
  • Telecharger: 1978
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Détails: The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game and here is the most concise, easy-to-understand, jam-packed source of services marketing. Professional Services Marketing provides a very readable and simple introduction to the marketing process for the professional service environment. It gives professionals an inexpensive way to successfully develop a strong client base and grow in a competitive marketplace. Using a step-by-step approach, this new book provides both strategic and tactical guidance for both the new and seasoned marketing careerist. Distinguished expert and international authority Fred Crane offers a realistic overview of the marketing process and discusses the characteristics and difficulties involved in marketing and managing professional services. He provides solutions to those challenges starting with a marketing plan, moving through client management, and the marketing audit. Professional Services Marketing discusses management principles and examines implications for site analysis, physical analysis and facility design. It explores the true meaning of communication in the professional service arena and what this means for the bottom line. A plus for professionals new to the marketing field, this practical book gives examples of professional services marketing ideas that have been put into practice successfully. Professional Services Marketing can be read in a single afternoon yet retains an encyclopedic breadth of vision and covers every major issue in the field. Specialists have already praised the work as essential and unique in the literature. It deserves consideration not only as a guide for established professionals but also as a basic text for future professionals as they prepare for their fields. Truly a practical guidebook for any professional, Professional Services Marketing shows you: a “cookbook” approach to designing a marketing plan that is easily followed how to take advantage of impression management and what it really means when to apply professional services marketing ideas that can be put to work almost immediately when to undertake internal marketing where to apply relationship marketing how to apply synchromarketing All professionals, from architects to veterinarians, will find valuable tips on marketing in this new book. Members in professional associations involved in training and professional development will also find helpful strategies for expanding their marketing capabilities, as will those teaching services and professional services courses in colleges and universities.


Services Marketing and Management

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Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a cle ...

  • L'auteur : Audrey Gilmore
  • Editeur: SAGE
  • ISBN: 1412932165
  • Genre: Business & Economics
  • Nombre de pages: 216
  • Langue: French/English
  • Vues: 349
  • Telecharger: 349
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Détails: Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.


Services Marketing Management

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Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an e ...

  • L'auteur : Peter Mudie,Angela Pirrie
  • Editeur: Routledge
  • ISBN: 1136366784
  • Genre: Business & Economics
  • Nombre de pages: 280
  • Langue: French/English
  • Vues: 1152
  • Telecharger: 1152
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Détails: Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.


Professional Services Marketing

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A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approac ...

  • L'auteur : Mike Schultz,John E. Doerr,Lee Frederiksen
  • Editeur: John Wiley & Sons
  • ISBN: 1118688430
  • Genre: Business & Economics
  • Nombre de pages: 368
  • Langue: French/English
  • Vues: 1252
  • Telecharger: 1252
  • GET BOOK

Détails: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.


The Financial Services Marketing Handbook

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The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tacti ...

  • L'auteur : Evelyn Ehrlich,Duke Fanelli
  • Editeur: John Wiley & Sons
  • ISBN: 111823636X
  • Genre: Business & Economics
  • Nombre de pages: 208
  • Langue: French/English
  • Vues: 1479
  • Telecharger: 1479
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Détails: The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.


The Routledge Companion to Financial Services Marketing

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Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry an ...

  • L'auteur : Tina Harrison,Hooman Estelami
  • Editeur: Routledge
  • ISBN: 1134095627
  • Genre: Business & Economics
  • Nombre de pages: 576
  • Langue: French/English
  • Vues: 1908
  • Telecharger: 1908
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Détails: Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.


Text & Case Studies on Services Marketing

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This book highlights all the important aspects of service marketing starting from the basics concepts of service marketing and it goes on to describe some ...

  • L'auteur : Dr. Kisholoy Roy
  • Editeur: KISHOLOY ROY
  • ISBN:
  • Genre: ,
  • Nombre de pages: 227
  • Langue: French/English
  • Vues: 1491
  • Telecharger: 1491
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Détails: This book highlights all the important aspects of service marketing starting from the basics concepts of service marketing and it goes on to describe some of the evolving facets of this subject of study. The book has been primarily written keeping the Indian markets in focus. In fact, the second chapter of the book discusses some of the major service entities in the country and traces their evolution over the years. Some of the basic and often discussed concepts of service marketing like the tangibility spectrum, service marketing mix, service marketing triangle along with the specific characteristics of services have been discussed in great detail. Overall, the author feels that the book shall serve as a wholesome and informative read for students pursuing MBA programs in various colleges and universities of the country apart from the professionals attached with the business of developing and marketing services in the country.


The Professional's Guide to Financial Services Marketing

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The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives ...

  • L'auteur : Jay Nagdeman
  • Editeur: John Wiley & Sons
  • ISBN: 9780470467541
  • Genre: Business & Economics
  • Nombre de pages: 288
  • Langue: French/English
  • Vues: 1280
  • Telecharger: 1280
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Détails: The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.


Proceedings of the 1988 International Conference of Services Marketing

Telecharger pdf Proceedings of the 1988 International Conference of Services Marketing

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) ...

  • L'auteur : Edward G. Thomas,S.R. Rao
  • Editeur: Springer
  • ISBN: 3319173170
  • Genre: Business & Economics
  • Nombre de pages: 369
  • Langue: French/English
  • Vues: 1292
  • Telecharger: 1292
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Détails: This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


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