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Secret Sauce

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The new rules for persuasive messaging. When it comes to messaging, what worked in the past won\'t work today. Our noisy, digital world has undermined our ...

  • L'auteur : ,
  • Editeur: AMACOM
  • ISBN: 0814438075
  • Genre: Business & Economics
  • Nombre de pages: 192
  • Langue: French/English
  • Vues: 1657
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Détails: The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.


Game of My Life Georgia Bulldogs

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In Game of My Life Georgia Bulldogs, several prominent Georgia players of the past share their fondest single-game experience and memories, in their own wo ...

  • L'auteur : Patrick Garbin,A. P. Garbin
  • Editeur: Simon and Schuster
  • ISBN: 1613214510
  • Genre: Sports & Recreation
  • Nombre de pages: 272
  • Langue: French/English
  • Vues: 1604
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Détails: In Game of My Life Georgia Bulldogs, several prominent Georgia players of the past share their fondest single-game experience and memories, in their own words. Some of these games involve championships, and others seem ordinary save for significant personal meaning. In each case, it is the player who singles out the game, that moment in time that to him is the most defining of his Bulldog career. From Pro Football Hall of Famer Charley Trippi to Tra Battle, who in 2006 helped the Bulldogs shock Auburn, and many more great Bulldogs in between, the players have created a plethora of memorable experiences on the football field. In this book, they can tell you about those games when everything seemed to come together to create an experience that they will never forget.


I Only Walk on Water When It Rains

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Only Walk on Water When It Rains is a guide for mystical cosmic consciousness and questing for unity in the wilderness. It is wisdom through stories and co ...

  • L'auteur : Patty L. Luckenbach
  • Editeur: Balboa Press
  • ISBN: 1504355571
  • Genre: Religion
  • Nombre de pages: 136
  • Langue: French/English
  • Vues: 1685
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Détails: Only Walk on Water When It Rains is a guide for mystical cosmic consciousness and questing for unity in the wilderness. It is wisdom through stories and conversation with the great Bear Spirit. The stories and conversation reveal astonishing magic, mystery, miracles and magical song. Meister Eckhart wrote, "This spirit seeks to be broken through by God." Source God, the creative Love-Intelligence,leads us through a desert into the wilderness and solitude of the divine where God is pure unity, where God gushes up within Itself. To live in the rightful means to live within consciousness. There is a cosmic life that lies within us as a compass on our path. With heartfelt respect and dignity, I share my experience of the Native Americans. I'm thankful for the soul of the American Indian. I hold respect and honor for the invitation of the relationship the Hunka (Making of Relations) ceremony where the White Lance family chose my husband and me as their brother and sister. The Indigenous wisdom has opened my heart to a deeper feeling of a mystical communion. I'm grateful for the wisdom of all indigenous nations. I honor and bless the golden thread of wisdom which has been woven by stories and ceremonies.The healing thread of wisdom continues to reflect an interconnection that is available to all people. A powerful Native American leader, Duane Hollow Horn Bear, great grandson of the famous Chief Hollow Horn Bear, whose heart was healing from the broken arrows of racism said, "We all have red hearts," We are all related.


The Declaration of the Rights of Women

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Olympe de Gouges was the most important fighter for women's rights you've never heard of. An activist and writer in revolutionary Paris, she published 'The ...

  • L'auteur : Olympe de Gouges
  • Editeur: Ilex Press
  • ISBN: 1781575932
  • Genre: Social Science
  • Nombre de pages: 144
  • Langue: French/English
  • Vues: 475
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Détails: Olympe de Gouges was the most important fighter for women's rights you've never heard of. An activist and writer in revolutionary Paris, she published 'The Declaration of the Rights of Women' in 1791, and was beheaded two years later, her articulate demands for equality proving too much for their time. Over one hundred and fifty years later, the key statements of her declaration were internationally endorsed by the United Nations in its Declaration on the Elimination of Discrimination Against Women, which in turn went on to be legally recognized by nearly every country in the world. This volume presents both of these key texts along with enlightening and inspiring commentary from a host of powerful women, from Virginia Woolf to Hillary Clinton.


The Reluctant Princess

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In order to win back her inheritance, bad girl Martha will agree to anything to help her stay on the straight and narrow - including accepting a dangerous ...

  • L'auteur : Patty Glenn
  • Editeur: Random House
  • ISBN: 0753534819
  • Genre: Fiction
  • Nombre de pages: 288
  • Langue: French/English
  • Vues: 1525
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Détails: In order to win back her inheritance, bad girl Martha will agree to anything to help her stay on the straight and narrow - including accepting a dangerous job and a marriage proposal from a dark strapping stranger with almond-shaped eyes and a taste for the nasty. She's been living on the wrong side of the tracks, slumming it with Hollywood hustlers, but now it's reckoning time. Private investigator Joaquin Lee reckons he can help Martha to get what she wants, and when the sexual attraction is this intense, she's not about to argue. But is Lee really as honest as he makes out? Or is he looking to pocket a cut of her money for himself. A dynamic battle of wills between two very stubborn, very sexy characters.


The Hairy Bikers' Asian Adventure

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This TV tie-in cookbook to THE HAIRY BIKERS' ASIAN ADVENTURE BBC series, which aired in 2014, follows the boys' dream trip - a journey through Asia to disc ...

  • L'auteur : Hairy Bikers
  • Editeur: Weidenfeld & Nicolson
  • ISBN: 0297867369
  • Genre: Cooking
  • Nombre de pages: 288
  • Langue: French/English
  • Vues: 1052
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Détails: This TV tie-in cookbook to THE HAIRY BIKERS' ASIAN ADVENTURE BBC series, which aired in 2014, follows the boys' dream trip - a journey through Asia to discover the secrets of some of the world's most inspiring cuisines. The boys travelled to Hong Kong, Japan, Thailand and Korea, sampling and preparing every kind of food they could lay their hands on - from great home cooking to sensational street snacks. Along the way they've learned loads about their favourite food, as well as honing their Asian cooking skills, and now they've brought home the very best recipes for us all to try. Si and Dave are truly passionate about these amazing recipes. These dishes are their favourites; they are speedy, easy to make and packed with flavour. What's more, many are nice and healthy too, so won't bust the diet! So, it's time to rock your wok and join the boys on their culinary Asian adventure...


The Extraordinary Adventures of Arsene Lupin, Gentleman-Burglar

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"The Extraordinary Adventures of Arsene Lupin, Gentleman-Burglar" by Maurice Leblanc. Published by Good Press. Good Press publishes a wide range of titles ...

  • L'auteur : Maurice Leblanc
  • Editeur: Good Press
  • ISBN:
  • Genre: Fiction
  • Nombre de pages: 210
  • Langue: French/English
  • Vues: 1242
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Détails: "The Extraordinary Adventures of Arsene Lupin, Gentleman-Burglar" by Maurice Leblanc. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.


The Mythology of Supernatural

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A look into the paranormal legends, lore, mythology, and monsters featured on the hit television show Supernatural. From angels to demons, The Mythology of ...

  • L'auteur : Nathan Robert Brown
  • Editeur: Penguin
  • ISBN: 1101517522
  • Genre: Social Science
  • Nombre de pages: 288
  • Langue: French/English
  • Vues: 906
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Détails: A look into the paranormal legends, lore, mythology, and monsters featured on the hit television show Supernatural. From angels to demons, The Mythology of Supernatural explores the religious roots and the ancient folklore of the otherworldly entities that brothers Sam and Dean Winchester face on the hit television show Supernatural—and that have inhabited the shadows of human imagination across countless cultures and centuries.


The Domain Game

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Almost everyone has heard a tale of someone getting rich by selling an Internet domain name for a staggering price. But few understand the secretive world ...

  • L'auteur : David Kesmodel
  • Editeur: Xlibris Corporation
  • ISBN: 1462801013
  • Genre: Computers
  • Nombre de pages: 209
  • Langue: French/English
  • Vues: 1732
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Détails: Almost everyone has heard a tale of someone getting rich by selling an Internet domain name for a staggering price. But few understand the secretive world of domain investing, a game that a growing number of people are playing around the globe. The Domain Game chronicles the exploits of leading domain investors and explains how this mysterious market works. Learn how an Oklahoma watermelon farmer wound up owning some of the world’s most valuable Web addresses, from recipes.com to chairs.com, and how a college dropout became a multimillionaire by scooping up domains that others abandoned amid the dot-com bust. Find out how the rise of Google and Yahoo has helped boost the fortunes of domain investors. And explore the shenanigans of investors who snag names associated with corporate trademarks. Finally, read how you can jump into this exciting market with a relatively small initial investment. It’s a market with high risk, but huge potential reward.


The Photographer's Eye: Graphic Guide

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First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company. ...

  • L'auteur : Michael Freeman
  • Editeur: CRC Press
  • ISBN: 1136108297
  • Genre: Photography
  • Nombre de pages: 192
  • Langue: French/English
  • Vues: 1031
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Détails: First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.


Fibonacci’s Liber Abaci

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First published in 1202, Fibonacci’s Liber Abaci was one of the most important books on mathematics in the Middle Ages, introducing Arabic numerals and m ...

  • L'auteur : Laurence Sigler
  • Editeur: Springer Science & Business Media
  • ISBN: 1461300797
  • Genre: Mathematics
  • Nombre de pages: 638
  • Langue: French/English
  • Vues: 1738
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Détails: First published in 1202, Fibonacci’s Liber Abaci was one of the most important books on mathematics in the Middle Ages, introducing Arabic numerals and methods throughout Europe. This is the first translation into a modern European language, of interest not only to historians of science but also to all mathematicians and mathematics teachers interested in the origins of their methods.


Serious Games for Healthcare: Applications and Implications

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With advances in technologies and revolutions in patient, trainee, and public expectations, the global healthcare sector is increasingly turning to serious ...

  • L'auteur : Arnab, Sylvester
  • Editeur: IGI Global
  • ISBN: 146661904X
  • Genre: Health & Fitness
  • Nombre de pages: 370
  • Langue: French/English
  • Vues: 839
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Détails: With advances in technologies and revolutions in patient, trainee, and public expectations, the global healthcare sector is increasingly turning to serious games to solve problems. Serious games are applications with serious purposes, developed using computer game technologies more often associated with entertainment. Serious Games for Healthcare: Applications and Implications will introduce the development and application of game technologies for health-related serious games. Further, it provides cutting-edge academic research and industry updates which will inform readers about the current and future advances in the area. Encapsulating the knowledge of commercial and noncommercial researchers, developers, and practitioners in a single volume will benefit not only the research and development community within this field, but could also serve public health interests by improving awareness and outcomes.


Beyond the Cyborg

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Feminist theorist and philosopher Donna Haraway has substantially impacted thought on science, cyberculture, the environment, animals, and social relations ...

  • L'auteur : Margret Grebowicz,Helen Merrick
  • Editeur: Columbia University Press
  • ISBN: 0231520735
  • Genre: Philosophy
  • Nombre de pages: 208
  • Langue: French/English
  • Vues: 1223
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Détails: Feminist theorist and philosopher Donna Haraway has substantially impacted thought on science, cyberculture, the environment, animals, and social relations. This long-overdue volume explores her influence on feminist theory and philosophy, paying particular attention to her more recent work on companion species, rather than her "Manifesto for Cyborgs." Margret Grebowicz and Helen Merrick argue that the ongoing fascination with, and re-production of, the cyborg has overshadowed Haraway's extensive body of work in ways that run counter to her own transdisciplinary practices. Sparked by their own personal "adventures" with Haraway's work, the authors offer readings of her texts framed by a series of theoretical and political perspectives: feminist materialism, standpoint epistemology, radical democratic theory, queer theory, and even science fiction. They situate Haraway's critical storytelling and "risky reading" practices as forms of feminist methodology and recognize her passionate engagement with "naturecultures" as the theoretical core driving her work. Chapters situate Haraway as critic, theorist, biologist, feminist, historian, and humorist, exploring the full range of her identities and reflecting her commitment to embodying all of these modes simultaneously.


Leon: Naturally Fast Food

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'The dream is to bring really good food at a good price to as many people as possible. It makes LEON sound like a new religion. If so, it's one that can co ...

  • L'auteur : Henry Dimbleby,John Vincent
  • Editeur: Conran
  • ISBN: 1840916206
  • Genre: Cooking
  • Nombre de pages: 304
  • Langue: French/English
  • Vues: 607
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Détails: 'The dream is to bring really good food at a good price to as many people as possible. It makes LEON sound like a new religion. If so, it's one that can count our judges as among its growing congregation of worshippers.' - Observer Food Monthly Awards The first Leon restaurant, in London's Carnaby Street, opened its doors in July 2004. For its founders - henry Dimbleby, John Vincent and Allegra McEvedy - the aim was to change the face of fast food, by bringing fresh, wholesome cooking to the high street. Six months later, Leon was named the Best New Restaurant in Great Britain at the Observer Food Monthly Awards. The menu is based around bold flavours, using simply-cooked fresh, local, natural ingredients with an emphasis on seasonal dishes; it also reflects how our eating habits change as the daylight house get longer and shorter. Leon Naturally Fast Food is again a book of two halves. The first half is Fast Food, which contains recipes for every occasion that take a maximum of 20 minutes to prepare: from a work day breakfast and children's meals to simple suppers and party food. The second half is Slow Fast Food which contains things that can be made in advance when you have time, to enjoy when you don't have time. There is plenty in both halves for both the experienced cook and the culinary adventurer in search of inspiration. LEON's food message is a simple and honest one - cook and eat with the best ingredients available and don't forget the naughty bits that are so necessary for a fully-rounded life.