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Telecharger The Craft Of Creativity Pdf

Telecharger The Craft Of Creativity Pdf. Ce sont les livres pour ceux qui cherchent à lire le Telecharger The Craft Of Creativity Pdf, à lire ou à télécharger des livres Pdf / ePub et certains auteurs peuvent avoir désactivé la lecture en direct.Vérifiez le livre s'il est disponible pour votre pays et si l'utilisateur déjà abonné aura accès à tous les livres gratuits de la bibliothèque.

The War of Art

Telecharger pdf The War of Art

What keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it st ...

  • L'auteur : ,
  • Editeur: Black Irish Entertainment LLC
  • ISBN: 1936891042
  • Genre: Self-Help
  • Nombre de pages: 192
  • Langue: French/English
  • Vues: 334
  • Telecharger: 334
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Détails: What keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? The War of Art identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success. The War of Art emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline. Think of it as tough love . . . for yourself.


The Power of Habit

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Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, g ...

  • L'auteur : Charles Duhigg
  • Editeur: Doubleday Canada
  • ISBN: 0385669755
  • Genre: Social Science
  • Nombre de pages: 304
  • Langue: French/English
  • Vues: 949
  • Telecharger: 949
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Détails: Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives. "We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.


The 5 AM Club

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Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept over twenty years ago, based on a revolutionary morning rout ...

  • L'auteur : Robin Sharma
  • Editeur: HarperCollins
  • ISBN: 1443456632
  • Genre: Self-Help
  • Nombre de pages: 336
  • Langue: French/English
  • Vues: 1040
  • Telecharger: 1040
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Détails: Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity. Now, in this life-changing book, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness and feelings of aliveness. Through an enchanting—and often amusing—story about two struggling strangers who meet an eccentric tycoon who becomes their secret mentor, The 5am Club will walk you through: How great geniuses, business titans and the world’s wisest people start their mornings to produce astonishing achievements A little-known formula you can use instantly to wake up early feeling inspired, focused and flooded with a fiery drive to get the most out of each day A step-by-step method to protect the quietest hours of daybreak so you have time for exercise, self-renewal and personal growth A neuroscience-based practice proven to help make it easy to rise while most people are sleeping, giving you precious time for yourself to think, express your creativity and begin the day peacefully instead of being rushed “Insider-only” tactics to defend your gifts, talents and dreams against digital distraction and trivial diversions so you enjoy fortune, influence and a magnificent impact on the world Part manifesto for mastery, part playbook for genius-grade productivity and part companion for a life lived beautifully, The 5am Club is a work that will transform your life. Forever.


I Am Malala

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A MEMOIR BY THE YOUNGEST RECIPIENT OF THE NOBEL PEACE PRIZE As seen on Netflix with David Letterman "I come from a country that was created at midnight. Wh ...

  • L'auteur : Malala Yousafzai
  • Editeur: Little, Brown
  • ISBN: 0316322415
  • Genre: Biography & Autobiography
  • Nombre de pages: 336
  • Langue: French/English
  • Vues: 803
  • Telecharger: 803
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Détails: A MEMOIR BY THE YOUNGEST RECIPIENT OF THE NOBEL PEACE PRIZE As seen on Netflix with David Letterman "I come from a country that was created at midnight. When I almost died it was just after midday." When the Taliban took control of the Swat Valley in Pakistan, one girl spoke out. Malala Yousafzai refused to be silenced and fought for her right to an education. On Tuesday, October 9, 2012, when she was fifteen, she almost paid the ultimate price. She was shot in the head at point-blank range while riding the bus home from school, and few expected her to survive. Instead, Malala's miraculous recovery has taken her on an extraordinary journey from a remote valley in northern Pakistan to the halls of the United Nations in New York. At sixteen, she became a global symbol of peaceful protest and the youngest nominee ever for the Nobel Peace Prize. I AM MALALA is the remarkable tale of a family uprooted by global terrorism, of the fight for girls' education, of a father who, himself a school owner, championed and encouraged his daughter to write and attend school, and of brave parents who have a fierce love for their daughter in a society that prizes sons. I AM MALALA will make you believe in the power of one person's voice to inspire change in the world.


Sprint

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NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER “Sprint offers a transformative formula for testing ideas that works whether you’re at a start ...

  • L'auteur : Jake Knapp,John Zeratsky,Braden Kowitz
  • Editeur: Simon and Schuster
  • ISBN: 1501121774
  • Genre: Business & Economics
  • Nombre de pages: 288
  • Langue: French/English
  • Vues: 1354
  • Telecharger: 1354
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Détails: NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER “Sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.” —Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.


We Were Liars

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#1 NEW YORK TIMES BESTSELLER • A modern, sophisticated suspense novel from National Book Award finalist, and Printz Award honoree E. Lockhart. A beautifu ...

  • L'auteur : E. Lockhart
  • Editeur: Delacorte Press
  • ISBN: 0375984402
  • Genre: Young Adult Fiction
  • Nombre de pages: 240
  • Langue: French/English
  • Vues: 1175
  • Telecharger: 1175
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Détails: #1 NEW YORK TIMES BESTSELLER • A modern, sophisticated suspense novel from National Book Award finalist, and Printz Award honoree E. Lockhart. A beautiful and distinguished family. A private island. A brilliant, damaged girl; a passionate, political boy. A group of four friends—the Liars—whose friendship turns destructive. A revolution. An accident. A secret. Lies upon lies. True love. The truth. Read it. And if anyone asks you how it ends, just LIE. "Thrilling, beautiful, and blisteringly smart, We Were Liars is utterly unforgettable." —John Green, #1 New York Times bestselling author of The Fault in Our Stars


Uglies: Cutters (Graphic Novel)

Telecharger pdf Uglies: Cutters (Graphic Novel)

Experience the riveting, dystopian Uglies series seen as never before—through the eyes of Shay, Tally Youngblood’s closest and bravest friend, who refu ...

  • L'auteur : Scott Westerfeld,Devin Grayson
  • Editeur: Ballantine Group
  • ISBN: 0345535308
  • Genre: Young Adult Fiction
  • Nombre de pages: 176
  • Langue: French/English
  • Vues: 621
  • Telecharger: 621
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Détails: Experience the riveting, dystopian Uglies series seen as never before—through the eyes of Shay, Tally Youngblood’s closest and bravest friend, who refuses to take anything about society at face value. “From the moment we are born, we are considered threats in need of ‘special’ management. We are watched and shaped and exploited by a force most of us never see. . . . All to keep us safe. . . . Do you feel safe?! Or do you feel like you’re in a cage?”—Shay In Pretties, Tally Youngblood and her daring best friend, Shay, both underwent the operation that turned them from ordinary Uglies into stunning beauties. Now this thrilling new graphic novel reveals Shay’s perspective on living in New Pretty Town . . . and the way she sees it, there’s more to this so-called paradise than meets the eye. With the endless parties and custom-made clothes, life as a Pretty should be perfect. Yet Shay doesn’t feel quite right. She has little to no memory of her past; it’s as if something in her brain has inexplicably changed. When she reunites with Tally and the Crims—her rebellious group of friends from Uglyville—she begins to recall their last departure to the wild, and the headstrong leader she used to be. And as she remembers the truth about what doomed their escape, Shay decides to fight back—against the status quo, against the mysterious Special Circumstances, even against her own best friend.


The Future of Ideas

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The Internet revolution has come. Some say it has gone. In The Future of Ideas, Lawrence Lessig explains how the revolution has produced a counterrevolutio ...

  • L'auteur : Lawrence Lessig
  • Editeur: Vintage
  • ISBN: 1400033314
  • Genre: Computers
  • Nombre de pages: 384
  • Langue: French/English
  • Vues: 1209
  • Telecharger: 1209
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Détails: The Internet revolution has come. Some say it has gone. In The Future of Ideas, Lawrence Lessig explains how the revolution has produced a counterrevolution of potentially devastating power and effect. Creativity once flourished because the Net protected a commons on which widest range of innovators could experiment. But now, manipulating the law for their own purposes, corporations have established themselves as virtual gatekeepers of the Net while Congress, in the pockets of media magnates, has rewritten copyright and patent laws to stifle creativity and progress. Lessig weaves the history of technology and its relevant laws to make a lucid and accessible case to protect the sanctity of intellectual freedom. He shows how the door to a future of ideas is being shut just as technology is creating extraordinary possibilities that have implications for all of us. Vital, eloquent, judicious and forthright, The Future of Ideas is a call to arms that we can ill afford to ignore.


Big Magic

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The instant #1 NEW YORK TIMES Bestseller "A must read for anyone hoping to live a creative life... I dare you not to be inspired to be brave, to be free, a ...

  • L'auteur : Elizabeth Gilbert
  • Editeur: Penguin
  • ISBN: 0698408314
  • Genre: Self-Help
  • Nombre de pages: 240
  • Langue: French/English
  • Vues: 888
  • Telecharger: 888
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Détails: The instant #1 NEW YORK TIMES Bestseller "A must read for anyone hoping to live a creative life... I dare you not to be inspired to be brave, to be free, and to be curious.” —PopSugar From the worldwide bestselling author of Eat Pray Love and City of Girls: the path to the vibrant, fulfilling life you’ve dreamed of. Readers of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilbert’s books for years. Now this beloved author digs deep into her own generative process to share her wisdom and unique perspective about creativity. With profound empathy and radiant generosity, she offers potent insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the “strange jewels” that are hidden within each of us. Whether we are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy.


The Four

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NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyo ...

  • L'auteur : Scott Galloway
  • Editeur: Penguin
  • ISBN: 0735213666
  • Genre: Business & Economics
  • Nombre de pages: 320
  • Langue: French/English
  • Vues: 346
  • Telecharger: 346
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Détails: NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.


Outliers

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From the bestselling author of The Bomber Mafia, learn what sets high achievers apart—from Bill Gates to the Beatles—in this seminal work from "a singu ...

  • L'auteur : Malcolm Gladwell
  • Editeur: Little, Brown
  • ISBN: 0316040347
  • Genre: Business & Economics
  • Nombre de pages: 320
  • Langue: French/English
  • Vues: 1602
  • Telecharger: 1602
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Détails: From the bestselling author of The Bomber Mafia, learn what sets high achievers apart—from Bill Gates to the Beatles—in this seminal work from "a singular talent" (New York Times Book Review). In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"—the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.


The Art and Craft of Problem Solving

Telecharger pdf The Art and Craft of Problem Solving

Appealing to everyone from college-level majors to independent learners, The Art and Craft of Problem Solving, 3rd Edition introduces a problem-solving app ...

  • L'auteur : Paul Zeitz
  • Editeur: Wiley Global Education
  • ISBN: 1118916662
  • Genre: Mathematics
  • Nombre de pages: 380
  • Langue: French/English
  • Vues: 1704
  • Telecharger: 1704
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Détails: Appealing to everyone from college-level majors to independent learners, The Art and Craft of Problem Solving, 3rd Edition introduces a problem-solving approach to mathematics, as opposed to the traditional exercises approach. The goal of The Art and Craft of Problem Solving is to develop strong problem solving skills, which it achieves by encouraging students to do math rather than just study it. Paul Zeitz draws upon his experience as a coach for the international mathematics Olympiad to give students an enhanced sense of mathematics and the ability to investigate and solve problems.


Clean Code

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Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant re ...

  • L'auteur : Robert C. Martin
  • Editeur: Pearson Education
  • ISBN: 0136083250
  • Genre: Computers
  • Nombre de pages: 464
  • Langue: French/English
  • Vues: 620
  • Telecharger: 620
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Détails: Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code. But it doesn’t have to be that way. Noted software expert Robert C. Martin presents a revolutionary paradigm with Clean Code: A Handbook of Agile Software Craftsmanship . Martin has teamed up with his colleagues from Object Mentor to distill their best agile practice of cleaning code “on the fly” into a book that will instill within you the values of a software craftsman and make you a better programmer–but only if you work at it. What kind of work will you be doing? You’ll be reading code–lots of code. And you will be challenged to think about what’s right about that code, and what’s wrong with it. More importantly, you will be challenged to reassess your professional values and your commitment to your craft. Clean Code is divided into three parts. The first describes the principles, patterns, and practices of writing clean code. The second part consists of several case studies of increasing complexity. Each case study is an exercise in cleaning up code–of transforming a code base that has some problems into one that is sound and efficient. The third part is the payoff: a single chapter containing a list of heuristics and “smells” gathered while creating the case studies. The result is a knowledge base that describes the way we think when we write, read, and clean code. Readers will come away from this book understanding How to tell the difference between good and bad code How to write good code and how to transform bad code into good code How to create good names, good functions, good objects, and good classes How to format code for maximum readability How to implement complete error handling without obscuring code logic How to unit test and practice test-driven development This book is a must for any developer, software engineer, project manager, team lead, or systems analyst with an interest in producing better code.


Sweat the Technique

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On the heels of Kendrick Lamar’s Pulitzer Prize, as the world begins to recognize the creative side of Hip-Hop, comes a writing guide from a musician and ...

  • L'auteur : Rakim
  • Editeur: HarperCollins
  • ISBN: 0062850253
  • Genre: Biography & Autobiography
  • Nombre de pages: 272
  • Langue: French/English
  • Vues: 1705
  • Telecharger: 1705
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Détails: On the heels of Kendrick Lamar’s Pulitzer Prize, as the world begins to recognize the creative side of Hip-Hop, comes a writing guide from a musician and "The greatest MC of all time," Rakim. The musician and Hip Hop legend—hailed as “the greatest MC of all time” and compared to Thelonious Monk—reimagines the writing handbook in this memoir and guide that incorporates the soulful genius, confidence, and creativity of a master artist. When he exploded on the music scene, musical genius Rakim was hailed for his brilliant artistic style, adding layers, complexity, depth, musicality, and soul to rap. More than anyone, Rakim has changed the way MCs rhyme. Calm on the mic, his words combine in a frenzy of sound, using complicated patterns based on multisyllabic rhymes and internal rhythms. Rakim can tell a story about a down-on-his-luck man looking for a job and turn it into an epic tale and an unforgettable rhyme. He is not just a great songwriter—he’s a great modern writer. Part memoir, part writing guide, Sweat the Technique offers insight into how Rakim thinks about words, music, writing, and rhyming as it teaches writers of all levels how to hone their craft. It is also a rare glimpse into Rakim’s private life, full of entertaining personal stories from his youth on Long Island growing up in a home and community filled with musiciansto the clubs of New York and the studios of Los Angeles during his rise to the top of popular music. Rakim celebrates the influences that shaped his development, including the jazz music of John Coltrane and the spirituality of the streets, and shares anecdotes spotlighting personalities such as L. L. Cool J. and Dr. Dre, among others. Filled with valuable lessons for every writer, Sweat the Technique reveals the heart and mind of an artist and his love for great storytelling, and always, the words.


Black Feminist Thought

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In spite of the double burden of racial and gender discrimination, African-American women have developed a rich intellectual tradition that is not widely k ...

  • L'auteur : Patricia Hill Collins
  • Editeur: Routledge
  • ISBN: 1135960143
  • Genre: Social Science
  • Nombre de pages: 283
  • Langue: French/English
  • Vues: 1286
  • Telecharger: 1286
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Détails: In spite of the double burden of racial and gender discrimination, African-American women have developed a rich intellectual tradition that is not widely known. In Black Feminist Thought, Patricia Hill Collins explores the words and ideas of Black feminist intellectuals as well as those African-American women outside academe. She provides an interpretive framework for the work of such prominent Black feminist thinkers as Angela Davis, bell hooks, Alice Walker, and Audre Lorde. The result is a superbly crafted book that provides the first synthetic overview of Black feminist thought.


Hacking: The Art of Exploitation, 2nd Edition

Telecharger pdf Hacking: The Art of Exploitation, 2nd Edition

Hacking is the art of creative problem solving, whether that means finding an unconventional solution to a difficult problem or exploiting holes in sloppy ...

  • L'auteur : Jon Erickson
  • Editeur: No Starch Press
  • ISBN: 159327338X
  • Genre: Computers
  • Nombre de pages: 488
  • Langue: French/English
  • Vues: 1858
  • Telecharger: 1858
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Détails: Hacking is the art of creative problem solving, whether that means finding an unconventional solution to a difficult problem or exploiting holes in sloppy programming. Many people call themselves hackers, but few have the strong technical foundation needed to really push the envelope. Rather than merely showing how to run existing exploits, author Jon Erickson explains how arcane hacking techniques actually work. To share the art and science of hacking in a way that is accessible to everyone, Hacking: The Art of Exploitation, 2nd Edition introduces the fundamentals of C programming from a hacker's perspective. The included LiveCD provides a complete Linux programming and debugging environment—all without modifying your current operating system. Use it to follow along with the book's examples as you fill gaps in your knowledge and explore hacking techniques on your own. Get your hands dirty debugging code, overflowing buffers, hijacking network communications, bypassing protections, exploiting cryptographic weaknesses, and perhaps even inventing new exploits. This book will teach you how to: – Program computers using C, assembly language, and shell scripts – Corrupt system memory to run arbitrary code using buffer overflows and format strings – Inspect processor registers and system memory with a debugger to gain a real understanding of what is happening – Outsmart common security measures like nonexecutable stacks and intrusion detection systems – Gain access to a remote server using port-binding or connect-back shellcode, and alter a server's logging behavior to hide your presence – Redirect network traffic, conceal open ports, and hijack TCP connections – Crack encrypted wireless traffic using the FMS attack, and speed up brute-force attacks using a password probability matrix Hackers are always pushing the boundaries, investigating the unknown, and evolving their art. Even if you don't already know how to program, Hacking: The Art of Exploitation, 2nd Edition will give you a complete picture of programming, machine architecture, network communications, and existing hacking techniques. Combine this knowledge with the included Linux environment, and all you need is your own creativity.


How Learning Works

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Praise for How Learning Works "How Learning Works is the perfect title for this excellent book. Drawing upon new research in psychology, education, and cog ...

  • L'auteur : Susan A. Ambrose,Michael W. Bridges,Michele DiPietro,Marsha C. Lovett,Marie K. Norman
  • Editeur: John Wiley & Sons
  • ISBN: 9780470617601
  • Genre: Education
  • Nombre de pages: 336
  • Langue: French/English
  • Vues: 473
  • Telecharger: 473
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Détails: Praise for How Learning Works "How Learning Works is the perfect title for this excellent book. Drawing upon new research in psychology, education, and cognitive science, the authors have demystified a complex topic into clear explanations of seven powerful learning principles. Full of great ideas and practical suggestions, all based on solid research evidence, this book is essential reading for instructors at all levels who wish to improve their students' learning." —Barbara Gross Davis, assistant vice chancellor for educational development, University of California, Berkeley, and author, Tools for Teaching "This book is a must-read for every instructor, new or experienced. Although I have been teaching for almost thirty years, as I read this book I found myself resonating with many of its ideas, and I discovered new ways of thinking about teaching." —Eugenia T. Paulus, professor of chemistry, North Hennepin Community College, and 2008 U.S. Community Colleges Professor of the Year from The Carnegie Foundation for the Advancement of Teaching and the Council for Advancement and Support of Education "Thank you Carnegie Mellon for making accessible what has previously been inaccessible to those of us who are not learning scientists. Your focus on the essence of learning combined with concrete examples of the daily challenges of teaching and clear tactical strategies for faculty to consider is a welcome work. I will recommend this book to all my colleagues." —Catherine M. Casserly, senior partner, The Carnegie Foundation for the Advancement of Teaching "As you read about each of the seven basic learning principles in this book, you will find advice that is grounded in learning theory, based on research evidence, relevant to college teaching, and easy to understand. The authors have extensive knowledge and experience in applying the science of learning to college teaching, and they graciously share it with you in this organized and readable book." —From the Foreword by Richard E. Mayer, professor of psychology, University of California, Santa Barbara; coauthor, e-Learning and the Science of Instruction; and author, Multimedia Learning


Entertainment Science

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The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that succ ...

  • L'auteur : Thorsten Hennig-Thurau,Mark B. Houston
  • Editeur: Springer
  • ISBN: 3319892924
  • Genre: Business & Economics
  • Nombre de pages: 865
  • Langue: French/English
  • Vues: 527
  • Telecharger: 527
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Détails: The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge


How to Win Friends and Influence People

Telecharger pdf How to Win Friends and Influence People

In the present book, How to Win Friends and Influence People, Dale Carnegie says, “You can make someone want to do what you want them to do by seeing the ...

  • L'auteur : Dale Carnegie
  • Editeur: Prabhat Prakashan
  • ISBN:
  • Genre: Self-Help
  • Nombre de pages: 195
  • Langue: French/English
  • Vues: 367
  • Telecharger: 367
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Détails: In the present book, How to Win Friends and Influence People, Dale Carnegie says, “You can make someone want to do what you want them to do by seeing the situation from the other person’s point of view and arousing in the other person an eager want.” You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, “let the other person feel that the idea is his or hers” and “talk about your own mistakes before criticizing the other person.” This book is all about building relationships. With good relationships, personal and business successes are easy and swift to achieve. Twelve Ways to Win People to Your Way of Thinking 1. The only way to get the best of an argument is to avoid it. 2. Show respect for the other person's opinions. Never say "You're wrong." 3. If you're wrong, admit it quickly and emphatically. 4. Begin in a friendly way. 5. Start with questions to which the other person will answer yes. 6. Let the other person do a great deal of the talking. 7. Let the other person feel the idea is his or hers. 8. Try honestly to see things from the other person's point of view. 9. Be sympathetic with the other person's ideas and desires. 10. Appeal to the nobler motives. 11. Dramatize your ideas. 12.Throw down a challenge.


Writing for Scholarly Publication

Telecharger pdf Writing for Scholarly Publication

Academic writing has its own ground rules and its own creativity. In this practical guide for students and academics, the author takes the reader step-by-s ...

  • L'auteur : Anne Sigismund Huff
  • Editeur: SAGE Publications
  • ISBN: 1544302894
  • Genre: Education
  • Nombre de pages: 200
  • Langue: French/English
  • Vues: 727
  • Telecharger: 727
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Détails: Academic writing has its own ground rules and its own creativity. In this practical guide for students and academics, the author takes the reader step-by-step through the entire writing and publication process - from choosing a subject, to developing content, to submitting the final manuscript for publication. The book contains exercises, helpful checklists, exemplars and advice drawn from the author's experience.


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