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The Power of Habit

Telecharger pdf The Power of Habit

Groundbreaking new research shows that by grabbing hold of the three-step \"loop\" all habits form in our brains--cue, routine, reward--we can change them, ...

  • L'auteur : ,
  • Editeur: Doubleday Canada
  • ISBN: 0385669755
  • Genre: Social Science
  • Nombre de pages: 304
  • Langue: French/English
  • Vues: 635
  • Telecharger: 635
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Détails: Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives. "We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.


Advertising as Communication

Telecharger pdf Advertising as Communication

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of t ...

  • L'auteur : Gillian Dyer
  • Editeur: Routledge
  • ISBN: 1134972334
  • Genre: Social Science
  • Nombre de pages: 248
  • Langue: French/English
  • Vues: 1454
  • Telecharger: 1454
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Détails: Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.


The 48 Laws of Power

Telecharger pdf The 48 Laws of Power

Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, ob ...

  • L'auteur : Robert Greene
  • Editeur: Penguin
  • ISBN: 1101042451
  • Genre: Self-Help
  • Nombre de pages: 480
  • Langue: French/English
  • Vues: 1831
  • Telecharger: 1831
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Détails: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.


Django

Telecharger pdf Django

Django Reinhardt was arguably the greatest guitarist who ever lived, an important influence on Les Paul, Charlie Christian, B.B. King, Jerry Garcia, Chet A ...

  • L'auteur : Michael Dregni
  • Editeur: Oxford University Press
  • ISBN: 9780198037439
  • Genre: Music
  • Nombre de pages: 344
  • Langue: French/English
  • Vues: 962
  • Telecharger: 962
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Détails: Django Reinhardt was arguably the greatest guitarist who ever lived, an important influence on Les Paul, Charlie Christian, B.B. King, Jerry Garcia, Chet Atkins, and many others. Yet there is no major biography of Reinhardt. Now, in Django, Michael Dregni offers a definitive portrait of this great guitarist. Handsome, charismatic, childlike, and unpredictable, Reinhardt was a character out of a picaresque novel. Born in a gypsy caravan at a crossroads in Belgium, he was almost killed in a freak fire that burned half of his body and left his left hand twisted into a claw. But with this maimed left hand flying over the frets and his right hand plucking at dizzying speed, Django became Europe's most famous jazz musician, commanding exorbitant fees--and spending the money as fast as he made it. Dregni not only chronicles this remarkably colorful life--including a fascinating account of gypsy culture--but he also sheds much light on Django's musicianship. He examines his long musical partnership with violinist St?phane Grappelli--the one suave and smooth, the other sharper and more dissonant--and he traces the evolution of their novel string jazz ensemble, Quintette du Hot Club de France. Indeed, the author spotlights Django's amazing musical diversity, describing his swing-styled Nouveau Quintette, his big band Django's Music, and his later bebop ensemble, as well as his many compositions, including symphonic pieces influenced by Ravel and Debussy and his unfinished organ mass inspired by Bach. And along the way, the author offers vivid snapshots of the jazz scene in Paris--colorful portraits of Josephine Baker, Bricktop, Louis Armstrong, Coleman Hawkins, and countless others--and of Django's vagabond wanderings around France, Europe, and the United States, where he toured with Duke Ellington. Capturing the extraordinary life and times of one of the great musicians of the twentieth century, Django is a must-read portrait of a true original.


One Day

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NOW A MAJOR MOTION PICTURE starring ANNE HATHAWAY and JIM STURGESS It’s 1988 and Dexter Mayhew and Emma Morley have only just met. But after only one day ...

  • L'auteur : David Nicholls
  • Editeur: Vintage
  • ISBN: 0307739309
  • Genre: Fiction
  • Nombre de pages: 320
  • Langue: French/English
  • Vues: 1344
  • Telecharger: 1344
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Détails: NOW A MAJOR MOTION PICTURE starring ANNE HATHAWAY and JIM STURGESS It’s 1988 and Dexter Mayhew and Emma Morley have only just met. But after only one day together, they cannot stop thinking about one another. Over twenty years, snapshots of that relationship are revealed on the same day—July 15th—of each year. Dex and Em face squabbles and fights, hopes and missed opportunities, laughter and tears. And as the true meaning of this one crucial day is revealed, they must come to grips with the nature of love and life itself. "One of the most hilarious and emotionally riveting love stories you'll ever encounter." —People #1 INTERNATIONAL BESTSELLER


The Busiest Man in England

Telecharger pdf The Busiest Man in England

This book is a critical biography of Grant Allen, (1848-1899), the first for a century, based on all the surviving primary sources. Born in Kingston, Ontar ...

  • L'auteur : P. Morton
  • Editeur: Springer
  • ISBN: 1403980993
  • Genre: Fiction
  • Nombre de pages: 251
  • Langue: French/English
  • Vues: 1058
  • Telecharger: 1058
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Détails: This book is a critical biography of Grant Allen, (1848-1899), the first for a century, based on all the surviving primary sources. Born in Kingston, Ontario, into a cultured and affluent family, Allen was educated in France and England. A mysterious marriage while he was an Oxford undergraduate wrecked his academic career and radicalized his views on sexual and marital questions, as did a three-year teaching stint in Jamaica. Despite his lifelong ill health and short life, Allen was a writer of extraordinary productivity and range. About half - more than 30 books and many hundreds of articles - reflects interests which ran from Darwinian biology to cultural travel guides. His prosperity, however, was underpinned by fiction; more than 30 novels, including The Woman Who Did , which has attracted much recent attention from feminist critics and historians. The Better End of Grub Street uses Allen's career to examine the role and status of the freelance author/journalist in the late-Victorian period. Allen's career delineates what it took to succeed in this notoriously tough profession.


Planning Europe's Capital Cities

Telecharger pdf Planning Europe's Capital Cities

During the nineteenth century many of Europe's capital cities were subject to major expansion and improvement schemes. From Vienna's Ringstrasse to the bou ...

  • L'auteur : Thomas Hall
  • Editeur: Routledge
  • ISBN: 1135829020
  • Genre: Architecture
  • Nombre de pages: 408
  • Langue: French/English
  • Vues: 1582
  • Telecharger: 1582
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Détails: During the nineteenth century many of Europe's capital cities were subject to major expansion and improvement schemes. From Vienna's Ringstrasse to the boulevards of Paris, the townscapes which emerged still shape today's cities and are an inalienable part of European cultural heritage. In Planning Europe's Capital Cities, Thomas Hall examines the planning process in fifteen of those cities and addresses the following questions: when and why did planning begin, and what problems was it meant to solve? who developed the projects, and how, and who made the decisions? what urban ideas are expressed in the projects? what were the legal consequences of the plans, and how did they actually affect subsequent urban development in the individual cities? what similarities or differences can be identified between the various schemes? how have such schemes affected the development of urban planning in general? His detailed analysis shows us that the capital city projects of the nineteenth century were central to the evolution of modern planning and of far greater impact and importance than the urban theories and experiments of the Utopians.


Antifragile

Telecharger pdf Antifragile

Antifragile is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human e ...

  • L'auteur : Nassim Nicholas Taleb
  • Editeur: Random House
  • ISBN: 0679645276
  • Genre: Business & Economics
  • Nombre de pages: 544
  • Langue: French/English
  • Vues: 770
  • Telecharger: 770
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Détails: Antifragile is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are Fooled by Randomness, The Black Swan, Skin in the Game, and The Bed of Procrustes. Nassim Nicholas Taleb, the bestselling author of The Black Swan and one of the foremost thinkers of our time, reveals how to thrive in an uncertain world. Just as human bones get stronger when subjected to stress and tension, and rumors or riots intensify when someone tries to repress them, many things in life benefit from stress, disorder, volatility, and turmoil. What Taleb has identified and calls “antifragile” is that category of things that not only gain from chaos but need it in order to survive and flourish. In The Black Swan, Taleb showed us that highly improbable and unpredictable events underlie almost everything about our world. In Antifragile, Taleb stands uncertainty on its head, making it desirable, even necessary, and proposes that things be built in an antifragile manner. The antifragile is beyond the resilient or robust. The resilient resists shocks and stays the same; the antifragile gets better and better. Furthermore, the antifragile is immune to prediction errors and protected from adverse events. Why is the city-state better than the nation-state, why is debt bad for you, and why is what we call “efficient” not efficient at all? Why do government responses and social policies protect the strong and hurt the weak? Why should you write your resignation letter before even starting on the job? How did the sinking of the Titanic save lives? The book spans innovation by trial and error, life decisions, politics, urban planning, war, personal finance, economic systems, and medicine. And throughout, in addition to the street wisdom of Fat Tony of Brooklyn, the voices and recipes of ancient wisdom, from Roman, Greek, Semitic, and medieval sources, are loud and clear. Antifragile is a blueprint for living in a Black Swan world. Erudite, witty, and iconoclastic, Taleb’s message is revolutionary: The antifragile, and only the antifragile, will make it. Praise for Antifragile “Ambitious and thought-provoking . . . highly entertaining.”—The Economist “A bold book explaining how and why we should embrace uncertainty, randomness, and error . . . It may just change our lives.”—Newsweek


Cloud Atlas

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By the New York Times bestselling author of The Bone Clocks | Shortlisted for the Man Booker Prize A postmodern visionary and one of the leading voices in ...

  • L'auteur : David Mitchell
  • Editeur: Vintage Canada
  • ISBN: 0307373576
  • Genre: Fiction
  • Nombre de pages: 528
  • Langue: French/English
  • Vues: 1775
  • Telecharger: 1775
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Détails: By the New York Times bestselling author of The Bone Clocks | Shortlisted for the Man Booker Prize A postmodern visionary and one of the leading voices in twenty-first-century fiction, David Mitchell combines flat-out adventure, a Nabokovian love of puzzles, a keen eye for character, and a taste for mind-bending, philosophical and scientific speculation in the tradition of Umberto Eco, Haruki Murakami, and Philip K. Dick. The result is brilliantly original fiction as profound as it is playful. In this groundbreaking novel, an influential favorite among a new generation of writers, Mitchell explores with daring artistry fundamental questions of reality and identity. Cloud Atlas begins in 1850 with Adam Ewing, an American notary voyaging from the Chatham Isles to his home in California. Along the way, Ewing is befriended by a physician, Dr. Goose, who begins to treat him for a rare species of brain parasite. . . . Abruptly, the action jumps to Belgium in 1931, where Robert Frobisher, a disinherited bisexual composer, contrives his way into the household of an infirm maestro who has a beguiling wife and a nubile daughter. . . . From there we jump to the West Coast in the 1970s and a troubled reporter named Luisa Rey, who stumbles upon a web of corporate greed and murder that threatens to claim her life. . . . And onward, with dazzling virtuosity, to an inglorious present-day England; to a Korean superstate of the near future where neocapitalism has run amok; and, finally, to a postapocalyptic Iron Age Hawaii in the last days of history. But the story doesn’t end even there. The narrative then boomerangs back through centuries and space, returning by the same route, in reverse, to its starting point. Along the way, Mitchell reveals how his disparate characters connect, how their fates intertwine, and how their souls drift across time like clouds across the sky. As wild as a videogame, as mysterious as a Zen koan, Cloud Atlas is an unforgettable tour de force that, like its incomparable author, has transcended its cult classic status to become a worldwide phenomenon. Praise for Cloud Atlas “[David] Mitchell is, clearly, a genius. He writes as though at the helm of some perpetual dream machine, can evidently do anything, and his ambition is written in magma across this novel’s every page.”—The New York Times Book Review “One of those how-the-holy-hell-did-he-do-it? modern classics that no doubt is—and should be—read by any student of contemporary literature.”—Dave Eggers “Wildly entertaining . . . a head rush, both action-packed and chillingly ruminative.”—People “The novel as series of nested dolls or Chinese boxes, a puzzle-book, and yet—not just dazzling, amusing, or clever but heartbreaking and passionate, too. I’ve never read anything quite like it, and I’m grateful to have lived, for a while, in all its many worlds.”—Michael Chabon “Cloud Atlas ought to make [Mitchell] famous on both sides of the Atlantic as a writer whose fearlessness is matched by his talent.”—The Washington Post Book World “Thrilling . . . One of the biggest joys in Cloud Atlas is watching Mitchell sashay from genre to genre without a hitch in his dance step.”—Boston Sunday Globe “Grand and elaborate . . . [Mitchell] creates a world and language at once foreign and strange, yet strikingly familiar and intimate.”—Los Angeles Times


Arduino Projects For Dummies

Telecharger pdf Arduino Projects For Dummies

Discover all the amazing things you can do with Arduino Arduino is a programmable circuit board that is being used by everyone from scientists, programmers ...

  • L'auteur : Brock Craft
  • Editeur: John Wiley & Sons
  • ISBN: 1118551516
  • Genre: Computers
  • Nombre de pages: 408
  • Langue: French/English
  • Vues: 671
  • Telecharger: 671
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Détails: Discover all the amazing things you can do with Arduino Arduino is a programmable circuit board that is being used by everyone from scientists, programmers, and hardware hackers to artists, designers, hobbyists, and engineers in order to add interactivity to objects and projects and experiment with programming and electronics. This easy-to-understand book is an ideal place to start if you are interested in learning more about Arduino's vast capabilities. Featuring an array of cool projects, this Arduino beginner guide walks you through every step of each of the featured projects so that you can acquire a clear understanding of the different aspects of the Arduino board. Introduces Arduino basics to provide you with a solid foundation of understanding before you tackle your first project Features a variety of fun projects that show you how to do everything from automating your garden's watering system to constructing a keypad entry system, installing a tweeting cat flap, building a robot car, and much more Provides an easy, hands-on approach to learning more about electronics, programming, and interaction design for Makers of all ages Arduino Projects For Dummies is your guide to turning everyday electronics and plain old projects into incredible innovations. Get Connected! To find out more about Brock Craft and his recent Arduino creations, visit www.facebook.com/ArduinoProjectsForDummies


Gimson's Pronunciation of English

Telecharger pdf Gimson's Pronunciation of English

Since its first publication in 1962, Gimson’s Pronunciation of English has been the essential reference book for anyone studying or teaching the pronunci ...

  • L'auteur : Alan Cruttenden
  • Editeur: Routledge
  • ISBN: 1134669410
  • Genre: Language Arts & Disciplines
  • Nombre de pages: 410
  • Langue: French/English
  • Vues: 855
  • Telecharger: 855
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Détails: Since its first publication in 1962, Gimson’s Pronunciation of English has been the essential reference book for anyone studying or teaching the pronunciation of English. This eighth edition has been updated to describe General British (GB) as the principal accent, rather than RP, and the accompanying transcriptions have been brought into line with recent changes in pronunciation. This latest edition also includes completely rewritten chapters on the history of the language and the emergence of a standard, alongside a justification for the change from RP to GB. A further bonus to this important text is its extensive and attractive new Companion Website (www.routledge.com/cw/cruttenden), which now includes moment-by-moment commentaries on videos showing the articulation of all GB consonants and vowels in spoken phrases, as well as cross-referencing between the book and these videos. The Companion Website also includes new recordings of Old English, Middle English, and Early Modern English, and features links to recordings of recent and current GB with comments and transcriptions. Comprehensive yet accessible, Gimson’s Pronunciation of English remains the indispensable reference book for anyone for anyone with an interest in English phonetics.


War Against the Weak

Telecharger pdf War Against the Weak

War Against the Weak is the gripping chronicle documenting how American corporate philanthropies launched a national campaign of ethnic cleansing in the Un ...

  • L'auteur : Edwin Black
  • Editeur: Dialog Press
  • ISBN: 0914153307
  • Genre: History
  • Nombre de pages: 608
  • Langue: French/English
  • Vues: 1553
  • Telecharger: 1553
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Détails: War Against the Weak is the gripping chronicle documenting how American corporate philanthropies launched a national campaign of ethnic cleansing in the United States, helped found and fund the Nazi eugenics of Hitler and Mengele -- and then created the modern movement of "human genetics." Some 60,000 Americans were sterilized under laws in 27 states. This expanded edition includes two new essays on state genocide.


Empty World

Telecharger pdf Empty World

When Neil survives a deadly plague and plunges into solitude, he must question everything in this gripping adventure from critically acclaimed Tripods auth ...

  • L'auteur : John Christopher
  • Editeur: Simon and Schuster
  • ISBN: 148142002X
  • Genre: Juvenile Fiction
  • Nombre de pages: 256
  • Langue: French/English
  • Vues: 1328
  • Telecharger: 1328
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Détails: When Neil survives a deadly plague and plunges into solitude, he must question everything in this gripping adventure from critically acclaimed Tripods author John Christopher. Neil’s world is shattered when he and his family are involved in a horrible car accident that leaves him an orphan. He is sent to live in a small village with his grandparents, whom he loves but doesn’t really know. Soon, a devastating illness, the Calcutta Plague, begins making the headlines. After killing thousands of people in India in just a few months, the disease begins to spread much farther, quickly sweeping across the world and eventually settling in the same village where Neil resides. The sickness is a strange one, affecting only the adults and none of the children, and soon Neil finds himself an orphan once more. Alone, Neil travels to London in search of other survivors of the plague. There he finds a strange world of fear and suspicion, where friends can be enemies and people will do anything to survive. In this time of strife, amid the excitement and loneliness of his solitude, can Neil find a way to focus on what matters most?


Pseudoscience and Science Fiction

Telecharger pdf Pseudoscience and Science Fiction

Aliens, flying saucers, ESP, the Bermuda Triangle, antigravity ... are we talking about science fiction or pseudoscience? Sometimes it is difficult to tell ...

  • L'auteur : Andrew May
  • Editeur: Springer
  • ISBN: 3319426052
  • Genre: Science
  • Nombre de pages: 181
  • Langue: French/English
  • Vues: 1019
  • Telecharger: 1019
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Détails: Aliens, flying saucers, ESP, the Bermuda Triangle, antigravity ... are we talking about science fiction or pseudoscience? Sometimes it is difficult to tell the difference. Both pseudoscience and science fiction (SF) are creative endeavours that have little in common with academic science, beyond the superficial trappings of jargon and subject matter. The most obvious difference between the two is that pseudoscience is presented as fact, not fiction. Yet like SF, and unlike real science, pseudoscience is driven by a desire to please an audience – in this case, people who “want to believe”. This has led to significant cross-fertilization between the two disciplines. SF authors often draw on “real” pseudoscientific theories to add verisimilitude to their stories, while on other occasions pseudoscience takes its cue from SF – the symbiotic relationship between ufology and Hollywood being a prime example of this. This engagingly written, well researched and richly illustrated text explores a wide range of intriguing similarities and differences between pseudoscience and the fictional science found in SF. Andrew May has a degree in Natural Sciences from Cambridge University and a PhD in astrophysics from Manchester University. After many years in academia and the private sector, he now works as a freelance writer and scientific consultant. He has written pocket biographies of Newton and Einstein, as well as contributing to a number of popular science books. He has a lifelong interest in science fiction, and has had several articles published in Fortean Times magazine


Bond Cars

Telecharger pdf Bond Cars

Live and let drive. This bespoke, collector's edition is presented in a slip case, and features an envelope of exclusive posters and documents from the EON ...

  • L'auteur : Jason Barlow
  • Editeur: Random House
  • ISBN: 1473532299
  • Genre: Sports & Recreation
  • Nombre de pages: 336
  • Langue: French/English
  • Vues: 663
  • Telecharger: 663
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Détails: Live and let drive. This bespoke, collector's edition is presented in a slip case, and features an envelope of exclusive posters and documents from the EON Bond archives. Bond Cars: The Definitive History is a lavish celebration of the cars that also became the stars alongside the world's most famous fictional spy. Featuring exclusive and priceless assets such as the original call sheets, technical drawings and story-boards, accompanied by previously unpublished photography and exclusive interviews, we put you behind the wheel of every car driven by 007 on film. With insights from the producers and keepers of the Bond flame, Michael G. Wilson and Barbara Broccoli as well as Daniel Craig and special effects and action vehicles supervisor and veteran of 15 Bond films, Chris Corbould, this is the story of cinema's greatest icon, told through the prism of the legendary cars he has driven.


A Passion for Books

Telecharger pdf A Passion for Books

Leading writers and critics, including Margaret Drabble, Alan Sillitoe and Ferdinand Mount, share their passion for books and the joys of reading in an ins ...

  • L'auteur : D. Salwak
  • Editeur: Springer
  • ISBN: 0230374514
  • Genre: Language Arts & Disciplines
  • Nombre de pages: 208
  • Langue: French/English
  • Vues: 1170
  • Telecharger: 1170
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Détails: Leading writers and critics, including Margaret Drabble, Alan Sillitoe and Ferdinand Mount, share their passion for books and the joys of reading in an inspiring collection of essays and writings. A Passion for Books is both a celebration of the value and importance of reading and a spirited defence against the many gloomy voices in our so-called electronic age who say the book will soon be obsolete. This book, itself a joy to read, is written for anyone who cares at all about the past and future of books and reading.


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